Growth Marketing VP

Growth Marketing VP for Technology Solutions Company

Kon'nichiwa!

We are currently managing a Growth Marketing VP role for an important Technology Solutions Company based in México City & Bogotá!

This is a fast-growing company, backed by angel investors, venture capital & private equity funds.

The main goal of the role is to enhance the G2M, lead generation & brand awareness strategy across the regional operations of the company (US, México & Colombia).

We are looking for an experienced marketing professional, with a strong background in demand generation, brand awareness & customer engagement.

Additionally, the candidate has prior experience in multi-channel marketing and growth-related functions and comes from a TECH Venture environment.

Growth Marketing VP responsabilities:

Revenue & lead generation: 

• Report to the Chief Growth Officer regarding the overall marketing strategy 
• Spearhead marketing division working with the sales team to define adequate multi-channel marketing strategies
• Spearhead the lead generation strategies oriented towards building a strong pipeline of customers across the company's product and market of operations.
• Develop marketing planning, budgeting and executing marketing programs for all products & markets operations.
• Design, implement and manage automated marketing campaigns
• Execute digital marketing campaigns and track key indicators optimizing the products’ SEO
• Design and execute pre-launch marketing strategies for our new MVPs to create awareness and build a set of beta-testing customers
• Work closely with our partners, join campaigns to maximize targeted outreach and deliver results on acquired leads
• Monitor key metrics including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance
• Track the effectiveness of marketing campaigns whilst analyzing and presenting results among different audiences

Communications & Brand Awareness

• Design and execute G2M and other marketing (inbound & outbound) strategies and initiatives to maximize sales funnel & sales conversion (short and long term)
• Coordinate public relationships, executive & company communications and brand strategies to maximize brand awareness
• Identify key technology events both local and international to maximize awareness of the brand and our value proposition
• Coordinate internal & external communication: manage internal stakeholders, external creative agencies, events, vendors, periodic newsletter and other projects

Analytics, Business Intelligence & Performance

• Monitor key metrics including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance
• Track the effectiveness of marketing campaigns whilst analyzing and presenting results among different audiences.

Requirements for the position:

• Bachelor’s or Master’s degree in business, engineering, marketing, or a related field
• +5 years of marketing & growth experience in a high-performance and entrepreneurial environment (lead generation, G2M, brand awareness, marketing campaign budgeting, planning, execution, monitoring and optimization)
• At least 2 years of B2B marketing experience in the tech sector. 
• Languages: Spanish (Fluent), English (Advanced)

This role is Hybrid and the location of the role is in Mexico City o Bogotá.

Salary range:

• American dollars: $2555,61 / month to $3833,42 / month
• Mexican pesos: 50.000,00 MXN / month to 75.000,00 MXN / month
• Colombian pesos: 12.712.099,05 COP / month to 19.068.148,00 COP / month
   

* From 3 to 6 months of bonus depending on KPI’s performance + company’s equity.

If you believe you’re the ideal candidate for the Growth Marketing VP role, do not hesitate to apply to the offer using your LinkedIn profile or uploading your CV.

We will contact you very soon!

Truthfully, your People Partner