Category: Talent Growth

LinkedIn Profile Optimization: How to Clarify Your Professional Value

A complete LinkedIn profile can still fail.

You can have a professional photo, an updated headline, a detailed experience section, skills, recommendations and a polished About section. And still, someone landing on your profile may not understand fast enough what you do, where you create value or why you are worth a conversation.

That is the real problem behind many LinkedIn profiles. The issue is not always lack of experience. It is lack of clarity.

For professionals in technology, digital and sales, LinkedIn profile optimization should not be treated as a cosmetic exercise. It is not only about improving the headline, adding keywords or making the profile look more complete. It is about building a clear professional position in the market.

A strong profile does not simply explain your past. It helps others understand your professional value in the present and the kind of opportunities that make sense for your next step.

Many professionals still use LinkedIn as a digital version of their CV.

They list companies, job titles, responsibilities, tools and certifications. That information matters, but it rarely creates a strong position by itself.

A CV usually explains what you have done. A strong LinkedIn profile should explain what your experience means.

A recruiter, hiring manager or potential business contact does not read your profile as a neutral archive of your career. They read it to answer a practical question: does this person fit the kind of opportunity, problem or context I have in mind?

If your profile forces them to interpret too much, you lose strength.

This is especially relevant in technology, digital and sales, where many profiles can look very similar from the outside. Job titles repeat. Tools repeat. Responsibilities repeat. Keywords repeat.

A Software Engineer, a Growth Marketing Manager or an Account Executive may share many of the same surface signals as dozens of other professionals. The difference is not always the title. It is the clarity of the positioning behind it.

A well-positioned LinkedIn profile should answer three questions almost immediately:

  1. What problem do you solve?
  2. Who do you create value for?
  3. Why should they choose you?

These questions are simple, but most profiles do not answer them clearly.

They explain activity, but not value. They describe responsibilities, but not impact. They mention skills, but not context. They show career history, but not direction.

LinkedIn profile optimization starts when you stop asking what you should add and start asking what someone should understand.

Your job title is not your full value proposition.

Saying “Digital Marketing Manager” gives a category. It does not explain the problem you solve. Saying “Account Executive” gives a function. It does not explain the type of sales environment where you are strongest. Saying “Backend Developer” gives a technical area. It does not explain the kind of systems, products or engineering challenges where you create value.

A stronger profile translates the title into a problem.

Instead of:

“Digital Marketing Manager with experience in campaigns, reporting and team coordination.”

A clearer version could be:

“Digital growth specialist focused on helping B2B teams turn acquisition channels into qualified pipeline.”

Instead of:

“Account Executive responsible for B2B sales and account management.”

A clearer version could be:

“Account Executive specialized in B2B SaaS consultative sales, complex sales cycles and enterprise account development.”

Instead of:

“Backend Developer with experience in APIs and cloud environments.”

A clearer version could be:

“Backend Engineer focused on scalable APIs, cloud architecture and product reliability in digital platforms.”

The goal is not to make the profile sound inflated. The goal is to make it more useful.

A clear professional profile helps the reader understand not only what you do, but why your work matters.

Context changes everything.

The same role can mean very different things depending on the company, market, business model and stage of growth.

A Growth Manager in an early-stage startup is not the same as a Growth Manager in an enterprise environment. A Sales Director in a transactional SMB market is not the same as a Sales Director selling complex SaaS solutions to enterprise accounts. A Data Engineer working in a product-led tech company may face a very different challenge from one working in a legacy organization modernizing its data infrastructure.

That is why context should appear clearly in your LinkedIn profile.

Useful context may include:

  • Type of company: startup, scale-up or enterprise.
  • Market: B2B, B2C, SaaS, marketplace, eCommerce, healthtech or fintech.
  • Function: product, engineering, sales, marketing, data or customer success.
  • Stage: early growth, international expansion, transformation or maturity.
  • Scope: local, regional, global, cross-functional or enterprise-level.
  • Type of challenge: scaling, optimization, transformation, new business, retention or technical architecture.

Without context, your profile is easier to misunderstand. With context, your experience becomes easier to place.

For example, “Sales Manager” is broad. “Sales Manager specialized in building outbound B2B SaaS pipelines for scale-up environments” is much clearer.

“Product Marketing Manager” is broad. “Product Marketing Manager focused on positioning, go-to-market and sales enablement for B2B technology products” gives the reader a stronger signal.

“Data Analyst” is broad. “Data Analyst focused on business intelligence, commercial performance and decision support for digital teams” creates more useful meaning.

The clearer the context, the stronger the positioning.

A strong LinkedIn profile needs proof.

Not exaggerated claims. Not empty adjectives. Not generic phrases like “results-oriented professional” or “passionate about innovation.”

Proof can appear in different forms:

  • Specific areas of specialization.
  • Seniority and scope of responsibility.
  • Type of companies or markets you know.
  • Problems you have solved repeatedly.
  • Business impact you have contributed to.
  • Technical depth or functional expertise.
  • Cross-functional experience.
  • Leadership exposure.
  • Commercial or operational outcomes.
  • Relevant tools, methodologies or systems.

The mistake is thinking that proof only means numbers.

Numbers help when they are available and accurate. But proof can also come from the way you frame your experience.

A weak profile says:

“Responsible for paid media campaigns.”

A stronger profile says:

“Managed paid acquisition across search and social channels, with focus on lead quality, cost efficiency and alignment with sales pipeline.”

A weak profile says:

“Worked with cloud infrastructure.”

A stronger profile says:

“Contributed to the evolution of cloud infrastructure with focus on scalability, reliability and deployment efficiency.”

A weak profile says:

“Managed client accounts.”

A stronger profile says:

“Managed strategic B2B accounts, combining retention, expansion and consultative relationship management.”

The stronger versions do not simply sound better. They give the reader more evidence of how the person thinks, what they prioritize and where they may add value.

Keywords are important in LinkedIn profile optimization.

They help recruiters, hiring managers and search systems understand what your profile is about. They also help your profile appear in searches related to specific roles, skills, functions or industries.

But keywords without positioning are weak.

A profile that repeats “growth”, “performance marketing”, “CRM”, “SEO”, “paid media” and “analytics” may be searchable, but not necessarily compelling.

A profile that mentions “B2B SaaS growth”, “performance marketing”, “pipeline generation”, “CRM lifecycle” and “sales alignment” creates a clearer professional territory.

The same applies to technology profiles.

Listing “Python, AWS, Kubernetes, APIs, microservices” gives technical signals. But connecting those skills to “scalable backend systems”, “cloud-native architecture”, “product reliability” or “data infrastructure” gives stronger meaning.

In sales, listing “B2B sales, prospecting, CRM, account management” is basic. Connecting those skills to “enterprise SaaS sales”, “complex sales cycles”, “new business development” or “strategic account expansion” creates better positioning.

The keyword should support the message. It should not replace the message.

The LinkedIn headline is one of the most important parts of your profile because it appears in search results, comments, connection requests and profile previews.

Many professionals use it only to state their current job title. That is a missed opportunity.

A good LinkedIn headline should answer three things:

  • What you do.
  • Where you specialize.
  • What value or context defines you.

For example:

  • Growth Marketing Manager | B2B SaaS | Performance, Demand Generation and Pipeline Growth
  • Senior Backend Engineer | Scalable APIs, Cloud Architecture and Product Reliability
  • Account Executive | B2B SaaS Sales, Enterprise Accounts and Consultative Selling
  • Product Marketing Manager | Go-to-Market, Positioning and Sales Enablement for Tech Products

The best headline is not necessarily the most creative one. It is the one that makes your value easier to understand.

Clarity beats decoration.

The About section should not be a generic biography.

It should not start with a vague sentence like:

“I am a passionate professional with a strong interest in technology and innovation.”

That kind of opening is common, but it does not create much value.

A stronger About section should explain:

  • Your professional focus.
  • The type of problems you work on.
  • The contexts where you create value.
  • The experience or perspective that supports your positioning.
  • The type of opportunities or conversations that make sense for you.

A useful structure could be:

“I work in [area of expertise], with a focus on [specific problem or function]. My experience is especially connected to [type of context, company or market]. Over the last [period or career stage], I have worked on [relevant challenges], combining [skills or capabilities] to create [type of value].”

For example:

“I work in digital growth, with a focus on helping B2B teams improve acquisition efficiency and turn marketing activity into qualified pipeline. My experience is especially connected to SaaS and technology environments, where growth depends not only on generating leads, but on aligning channels, messaging, data and sales priorities.”

This kind of About section is not aggressive. It does not oversell. But it gives the reader a much better understanding of the person’s professional value.

The experience section should not be a list of tasks copied from a job description.

It should show the type of problems you handled, the scope of your work and the value you brought to the organization.

Instead of writing only:

“Managed campaigns, created reports and coordinated with the sales team.”

You could write:

“Managed performance marketing initiatives in a B2B environment, with focus on improving lead quality, tracking channel efficiency and aligning acquisition efforts with sales pipeline priorities.”

Instead of:

“Developed backend features and maintained APIs.”

You could write:

“Developed and maintained backend services for a digital product environment, with focus on API scalability, system reliability and collaboration with product and frontend teams.”

Instead of:

“Managed accounts and closed deals.”

You could write:

“Managed B2B sales opportunities across the full cycle, from prospecting to closing, with focus on consultative selling, stakeholder management and account development.”

This approach gives more signal. It helps the reader understand what kind of professional you are, not just what tasks you performed.

The skills section should not be a storage space for every tool, platform or ability you have used.

It should reinforce the direction of your profile.

A good way to review your skills is to separate them into four groups:

  • Core skills: the skills that define your professional focus.
  • Context skills: the skills that explain the environment where you work best.
  • Growth skills: the skills that show where your career is evolving.
  • Noise skills: the skills that no longer support your positioning.

The point is not to look capable of everything. The point is to make your strongest professional signals easier to identify.

A title gives a category, but not a value proposition.

The reader needs clarity, not generic enthusiasm.

Tasks are not enough. Explain the environment, scope and problem.

More skills do not always mean stronger positioning.

Words like “innovation”, “growth”, “impact” or “strategy” need context to mean something.

A strong profile should attract the right opportunities and filter out the wrong ones.

Your headline, About section, experience and skills should complement each other, not duplicate each other.

LinkedIn profile audit checklist for professional positioning.

Before updating your LinkedIn profile, review it with these questions:

  • Does my headline explain my value or only my job title?
  • Does my About section make clear what problem I solve?
  • Does my profile show who I create value for?
  • Is my experience written as a list of tasks or as proof of impact?
  • Do my skills reinforce the direction I want my career to take?
  • Can a recruiter understand my professional focus in less than 10 seconds?
  • Would a hiring manager understand where I fit?
  • Does my profile attract the kind of opportunities I actually want?
  • Is there any information that creates noise or weakens my positioning?
  • Does my profile explain my past, or does it communicate my value?

These questions are simple, but they force the right kind of clarity.

The strongest LinkedIn profiles are not always the longest, the most creative or the most keyword-heavy. They are the clearest.

They help the market understand what kind of professional you are, what type of problems you solve and where your experience has the most value.

For professionals in technology, digital and sales, this matters because the market is crowded with similar titles and overlapping skills. Visibility alone is not enough. Being visible without being clearly positioned can generate the wrong conversations, the wrong opportunities and the wrong assumptions about your profile.

A strong LinkedIn profile works as a positioning tool. It does not only document your career. It gives direction to how your career is read.

A strong profile does not say more. It decides better what to say.

That is the real foundation of LinkedIn profile optimization.

Not adding more information. Not filling every section. Not using every possible keyword.

The goal is simpler and more strategic: make your professional value easier to understand.

Because when your profile is clear, the right people need less time to see where you fit.

And in a competitive market, that clarity is already an advantage.


Review your LinkedIn profile as more than a CV. Use it to clarify what problem you solve, where you create value and what opportunities you want to attract.

Explore more Talent Growth insights from IKIGAI Talent Group.


What is LinkedIn profile optimization?

LinkedIn profile optimization is the process of improving your profile so it clearly communicates your professional value, specialization, experience and relevance for the opportunities you want to attract. It is not just about adding keywords or completing every section.

Why is LinkedIn important for career growth?

LinkedIn is important for career growth because it helps recruiters, hiring managers and professional contacts understand your experience, positioning and potential fit for new opportunities. A clear profile can improve visibility and make your value easier to interpret.

What should a strong LinkedIn headline include?

A strong LinkedIn headline should include your role or area of expertise, your specialization and the context where you create value. It should go beyond a job title and help the reader understand your professional positioning quickly.

How can I make my LinkedIn profile more attractive to recruiters?

To make your LinkedIn profile more attractive to recruiters, clarify what problem you solve, use relevant market keywords, explain your experience with context and show proof of specialization, seniority and impact.

Should my LinkedIn profile be the same as my CV?

No. Your CV and LinkedIn profile should be aligned, but they should not be identical. A CV usually gives a structured overview of your experience. A LinkedIn profile should also communicate your professional value, positioning and career direction.

What are the most common LinkedIn profile mistakes?

The most common LinkedIn profile mistakes are using only a job title as the headline, writing a generic About section, listing responsibilities without context, adding too many unrelated skills and failing to explain what professional value you bring to the market.

MWC24 | 4YFN – Registration Summary & Activities

The 2024 major event for the mobile and telecommunications industry.


Hi, reader!

Thanks for visiting our Blog, once more! 🙂

This year, IKIGAI Talent Group will attend the Mobile World Congress, 2024, the biggest Mobile and Technology event in the World, between the 26th and 29th February, 2024.

More specifically, we will be in 4YFN, the programme of Mobile World Capital Barcelona (MWCB), an initiative to make Barcelona a benchmark for mobile tech transformation.

The event will be performed at Fira Gran Via, Barcelona:


MWC24 | Registration Summary

At IKIGAI Talent we are very data-driven, that’s why we want to share some data of the visitors who will be among us during the event.

Below you will find different tables, explaining the visitors that will come, sorted by Continent, Country, Job Level and Industry.

January 21st, 2024

January 21st, 2024
January 21st, 2024

January 21st, 2024

Activities to do at MWC24:

We also want to suggest you some of activities that you can do when visiting MWC24:

  • Exhibition Hall: Explore the vast exhibition space where companies showcase their latest products, services, and innovations in mobile technology.
  • Product Demonstrations: Attend live demonstrations of new devices, software, and solutions by leading companies in the mobile industry.
  • Networking Events: Engage in networking opportunities with industry professionals, entrepreneurs, and representatives from various companies.
  • Keynote Sessions: Attend keynote presentations by industry leaders, where they share insights, discuss trends, and provide their vision for the future of mobile technology.
  • Panel Discussions: Participate in panel discussions featuring experts from different sectors of the mobile industry, sharing their perspectives on current challenges and future developments.
  • Workshops and Seminars: Join educational sessions, workshops, and seminars to gain in-depth knowledge about specific topics, technologies, and trends.
  • Start-up Competitions: Witness start-ups pitching their innovative ideas and products in competitions that showcase emerging talent in the mobile space.
  • Investor Meetings: If you are an entrepreneur or looking for investment opportunities, set up meetings with potential investors and venture capitalists who attend the event.
  • Career Fair: Explore career opportunities in the mobile industry by visiting a career fair that may be part of the conference.
  • Innovation Zones: Discover dedicated areas or zones highlighting cutting-edge technologies, prototypes, and research projects within the mobile ecosystem.
  • Global Mobile Awards: Attend the ceremony honoring outstanding achievements and innovations in the mobile industry.
  • Country Pavilions: Explore pavilions dedicated to specific countries, showcasing their advancements, contributions, and innovations in the mobile sector.
  • Interactive Installations: Experience hands-on interactive installations that showcase the practical applications of new technologies.
  • Media and Press Events: Attend press conferences, media briefings, and exclusive events where companies unveil major announcements and releases.
  • Meet with Partners and Clients: Use the opportunity to schedule meetings with current or potential business partners, clients, and collaborators.
  • Hackathons and Coding Challenges: Participate in coding competitions, hackathons, or challenges organized by companies or institutions as part of the event.
  • Explore Barcelona: Take advantage of the event being held in Barcelona to explore the city’s culture, architecture, and cuisine during your free time.

Thanks for reading about the MWC24 and the Registration Summary & Activities to do while visiting the event!


Learn more about our Offers in Executive, Technology, Digital and Sales roles, and our Salary Guide 2024, where you can learn all the Salaries and Trends in the Technology Industry for 2024.

Technological Events, Conferences, and Meetups in Barcelona, 2023

Barcelona’s Vibrant Tech Scene & Networking Opportunities


Barcelona, the vibrant coastal city nestled in the heart of Catalonia, Spain, is not only renowned for its stunning architecture and rich cultural heritage but also for its thriving tech scene.

As a specialized recruiting company that focuses on finding sales, marketing, technology, and executive talent in the IT industry, we understand the importance of staying connected, expanding networks, and staying up-to-date with the latest industry trends.

In this article, we bring you a curated list of upcoming events, conferences, and meetups in Barcelona that are perfect for networking, knowledge sharing, and professional growth.


Top Upcoming Events in Barcelona 2023

Here are some of the highly anticipated events, conferences, and meetups taking place in Barcelona in the coming months:

1. Mobile World Congress Barcelona

  • Date: February, 27th – March, 2nd
  • Description: Recognized as the world’s largest mobile event, the Mobile World Congress Barcelona brings together industry leaders, innovators, and professionals from the mobile and technology sectors. It offers a platform to explore the latest trends, engage in thought-provoking discussions, and network with key stakeholders.
  • Key Highlights: Keynote speeches, product showcases, networking events, and technology exhibitions.

2. Barcelona Technology School Meetups

  • Date: Ongoing
  • Description: Barcelona Technology School regularly hosts meetups that focus on various topics within the IT industry. These meetups attract industry experts, professionals, and enthusiasts who share their insights, experiences, and expertise. They provide an excellent opportunity to expand knowledge, establish connections, and stay updated with emerging technologies.
  • Key Highlights: Presentations by industry experts, panel discussions, networking sessions.

Conferences for Sales and Marketing Professionals

If you’re specifically interested in sales and marketing, consider attending these conferences:

1. The Marketing Conference Barcelona

  • Date: September 7th and 8th
  • Description: The Marketing Conference Barcelona brings together marketing professionals, entrepreneurs, and industry experts to share ideas, strategies, and insights. The conference focuses on the latest marketing trends, digital strategies, and innovative approaches to help attendees stay ahead of the curve.
  • Key Highlights: Keynote speeches, workshops, case studies, networking opportunities.

2. Sales Innovation Expo Barcelona

  • Date: November, 29th – 30th
  • Description: The Sales Innovation Expo Barcelona is a must-attend event for sales professionals looking to enhance their skills and knowledge. The conference features renowned speakers, sales leaders, and influencers who discuss cutting-edge sales techniques, strategies, and tools to drive business growth.
  • Key Highlights: Keynote presentations, interactive workshops, networking sessions, product demonstrations.
Sales Innovation Expo Barcelona

Technology and Executive-focused Conferences

For those interested in technology advancements and executive leadership, these conferences are worth considering:

1. TechLeaders Summit Barcelona

  • Date: September, 22nd
  • Description: TechLeaders Summit Barcelona is a premier event that caters to technology executives and leaders. The summit focuses on the intersection of technology and business, offering valuable insights into leadership strategies, digital transformation, and innovation.
  • Key Highlights: Keynote speeches, panel discussions, networking opportunities.

2. Barcelona Executive Tech Summit

  • Date: November, 7th – 10th
  • Description: Barcelona Executive Tech Summit is designed specifically for executives and decision-makers in the technology industry. The summit brings together thought leaders, C-level executives, and industry experts who delve into topics such as AI, cybersecurity, blockchain, and digital disruption.
  • Key Highlights: High-level discussions, networking with industry leaders, case studies.

Sales and Marketing Conferences

1. Barcelona Digital Marketing Conference

  • Date: September 4th and 5th.
  • Description: The Barcelona Digital Marketing Conference is a premier event for marketers seeking to stay ahead in the digital landscape. Attendees can gain valuable insights from industry experts, participate in interactive workshops, and learn about the latest marketing strategies and tactics.
  • Key Highlights: Keynote presentations, workshops, networking opportunities, digital marketing case studies.

2. Salesforce World Tour Barcelona

  • Date: May, 4th
  • Description: The Salesforce World Tour Barcelona is a must-attend event for sales and marketing professionals leveraging Salesforce’s CRM platform. The conference offers valuable insights into sales and marketing automation, customer relationship management, and data-driven strategies.
  • Key Highlights: Keynote speeches, breakout sessions, hands-on workshops, networking opportunities.
Salesforce World Tour

Technology Conferences

Barcelona Technology Week

1. Startup Grind Barcelona Tech Conference

  • Date: January, 31st
  • Description: The Startup Grind Barcelona Tech Conference brings together technology enthusiasts, developers, and industry leaders to explore emerging trends and innovations. The conference covers topics such as artificial intelligence, blockchain, cloud computing, and cybersecurity.
  • Key Highlights: Expert-led sessions, interactive workshops, technology demos, networking opportunities.
Startup Grind Barcelona Tech Conference

2. Tech.Dating BCN – Meet hiring local tech teams

  • Date: June, 26th
  • Description: Open for a new professional challenge? Tech.Dating events help you meet with inspiring technical teams currently hiring. Long-term successful collaboration starts with authentic and sincere connections. Tech.Dating helps thousands of engineers find the right technical team for their long-term careers.
  • Key Highlights: Hiring, Technology, Conferences, Interviews, Technologial Trends, Networking Opportunities.
Tech.Dating BCN

3. Barcelona Tech Job Fair

  • Date: April, 20th
  • Description: This exciting event is the perfect opportunity to connect with top tech companies and explore your career options in the tech industry. Join them on at Ilunion Hotel Barcelona, for an unforgettable evening of networking and job hunting.
  • Key Highlights: IT, Sales & Marketing professionals in the IT Industry.
Barcelona Tech Job Fair

4. TechLabs by Factorial HR

  • Date: June, 21st.
  • Description: Join Factorial HR for the kickoff of TechLabs by Factorial! Their monthly meetup will be packed with technical talks, dynamic round tables, insightful interviews, and much more, all centered around our thrilling world of engineering. Discover the secrets to advancing your technical career, explore innovative ways of working, find out new tools, etc.
  • Key Highlights: Barcelona Events, Sience & Tech Conferences, Innovation, Learning.
TechLabs by Factorial HR

Executive Leadership Conferences

1. SBC Leaders Summit

  • Date: September, 20th – 21st
  • Description: The Barcelona Leadership Summit is a gathering of top executives and business leaders who share their experiences, strategies, and insights on leadership and organizational growth. The summit offers valuable networking opportunities and thought-provoking discussions.
  • Key Highlights: Inspirational talks, leadership workshops, executive roundtable discussions, networking events.

2. Executive Women in Tech Conference

  • Date: May, 11th
  • Description: The Executive Women in Tech Conference is a platform for women in leadership roles within the technology industry. The conference aims to empower and inspire women leaders, provide career development resources, and facilitate networking among like-minded professionals.
  • Key Highlights: Keynote speeches from women leaders, panel discussions, mentoring sessions, networking opportunities.

Note: Please make sure to update the dates and specific details of each event as per the latest information available.

Conclusion

Attending events, conferences, and meetups in Barcelona provides an exceptional opportunity to connect with industry professionals, stay informed about the latest trends, and expand your network.

Whether you’re interested in sales, marketing, technology, or executive leadership roles, the events mentioned above offer valuable insights and networking opportunities.

Don’t miss out on these exciting opportunities to enhance your career and stay ahead in the ever-evolving IT industry.


And that’s all for this article!

Discover other interesting articles in our website:


Thanks for reading & learning about “Upcoming Technological Events, Conferences, and Meetups in Barcelona, 2023“.

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

How to do an effective job search?

10 steps & tips to do an effective job search

In this article you will find a list of tips and steps you can follow to perform an effective job search.


1. Take your time to think

Many people rush into job searches and apply for positions in which they have little interest or are unlikely to be pre-selected.

Not only will this guarantee rejection, it will undermine your confidence.

One of the biggest mistakes is using your best contacts too early when you are not clear on how they can help you.

It is critical to take the time to self-analyze and observe your confidence levels; consider how equipped you feel to summarize your strengths.

2. Try to find the balance

Before you become a self-selling marketing machine, think about yourself.

  • Do you know what you’re looking for?
  • What job titles are relevant to you?
  • Can you list your top skills?
  • Have you achieved enough?
  • What companies are you attracted to and why?

Don’t start your job search until you have answers to all of these questions.

3. Be resilient

Even in a dynamic market, rejection is common; in today’s economy, you’ll hear no more than you’ll hear yes.

To maintain your confidence and avoid becoming a desperate beggar desperate to take anything, cultivate resilience.

But don’t waste it by applying for jobs far outside your skill range where you’re unlikely to get any kind of response.

Contact two or three trusted people you can meet with regularly to remind them what you’re good at, it will broaden your thinking and help you pick yourself up when you get the inevitable setbacks.

4. Gather evidence

Before you start writing your personal story (CV) or interviewing, list the raw material of your past, unedited.

Make an unfiltered list of what you’ve done. Go through every part of your experience that looks like work, including part-time, temporary, unpaid jobs and internships.

List all the skills you learned and practiced, the sectors in which you have work experience, and anything that looks like an accomplishment (see below).

Then note volunteering, your studies and activities outside of work.

Try to gather several pages of material before deciding what the main message of your CV is.

5. Choose your main message

Any, but that identifies you, it is advisable to transmit between three or four elements of information about you:

  • Your experience
  • Your ability
  • Your personality, you have more control over this process than you think.

Examine the first sentences of your CV.

Make sure they are positive, memorable and clearly describe what you want to achieve.

How likely is someone to repeat this information?

Do you make it clear what you have to offer and the type of role you would like to perform?

Emphasize these messages in your CV, social media profile and what you say when you network.

6. Do research before start

There’s no use trying to impress employers if you don’t have the information that will generate the most impact.

Do your background homework before you make any kind of approach: at least two hours of research.

If you are called for an interview, do your research even more thoroughly.

Don’t just repeat information from the organization’s website, try to talk to people who know what the organization is trying to achieve and the type of people they are currently looking for.

If you’re trying to make a career change, look for people who have made the leap before you, learn the shortcuts and avoid the bear traps.

7. Conduct a market test

Don’t be under the illusion that you should send out your CV extensively in the early stages of your job search.

It’s far better to talk to people about your career ideas and gather information than to send a poorly written document, it will close more doors than it opens.

You may be secretly pleased with your CV, but it’s vital to show it to someone with hiring experience. Ask for feedback rather than an opinion.

For example, don’t ask “what do you think of my CV?”, ask “what does my CV tell you about what I can do next?”

If the answer is brief and makes sense, your CV is probably working.

8. Get feedback outside the process

Many job applicants waste real job interviews as practice sessions.

Interviews are hard enough to get; don’t waste them by making basic mistakes.

Find someone who has experience interviewing to give you honest feedback on first impressions, how you tie your experience to the job being offered, and how well you handle tough questions.

Practice short, upbeat answers to tough questions about gaps in your CV or why you are currently looking for a job.

Don’t ignore vital job-related topics or boring but obvious questions, such as ‘tell us about your strengths and weaknesses’.

9. List your target companies

People need examples of different types of organizations they might be interested in.

This is even more important if you are trying to make a career change; you will be a much more credible candidate if you have researched the industry in-depth and can say something about the major players.

It’s also smart to identify employers in your locality.

Create a list of six or so target organizations and spend time each week learning more about them, trying to approach them through mutual connections, exploring job boards and generally doing everything you can to present yourself as a potential employee.

10. Use a multi-channel approach to have an effective job search

Make direct approaches to organizations that are not currently advertising, build relationships with the right Recruitment companies, talk to people in interesting roles and sectors and research like crazy.

At least once a week, get dressed up, find someone you can practice talking to about you and what you’re looking for.

It will maintain your confidence levels and ensure you are remembered.

Above all, don’t kid yourself that spending all day in front of a computer screen is the best use of your time; get in front of people too.


And that’s all for this article!

Thanks for reading & learning about the How to do an effective job search.

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

Do you have the skills to work remotely?

Work Remotely: Skills & Tips


After the forced transition to telecommuting that 2020 has left us with, many organizations have seen in work remotely as an opportunity to build more qualified teams thanks to the opening to the digital talent market in which there are no borders to find the right candidate.

However, not everyone is ready to work in remote modality. If you are looking for a job in a company with distributed teams, read on.

Here are the soft skills you need to enhance to adapt to the remote work environment:

1. Proactivity and empathy

When the office is no longer a common physical space, we don’t see our colleagues. We suffer from virtual blindness.

We lack very valuable sensory information to establish the emotional thermometer of the team and, usually, what we have, is in the form of slack status (🗓 ️ in a meeting, 🤒 absent due to illness, 🏡 working from home… ).

Faced with this lack of information, we have to learn to communicate proactively with our peers and managers and ask for help if we need it.

Remember, if you don’t tell, no one knows.

And, as a team, we need to actively create shared moments with our peers to build trust, share common achievements and enhance group unity.

2. Autonomy and decision making

You know how to work independently, you need little or no supervision to move forward with your objectives, you are decisive and you are not afraid to make decisions. If you work like this, you’re halfway to joining a distributed team.

When you work remotely, your colleagues will be spread across different countries and time zones, making it difficult to reach them at a moment’s notice. Don’t let the lack of speedy response become a bottleneck.

Go ahead as far as you can and notify your colleagues so that the next morning you have the information you were missing, and complete your tasks.

3. Teamwork

Remote work is synonymous with collaborative work. It is essential that you know what you bring to the team in order to work smoothly with others.

You are all responsible for the success or failure of an initiative. You are all working towards a common goal.

That is why it is important that there is transparency in deadlines, processes, dependencies and information associated with the projects of the same team.

You are all responsible for the success or failure of an initiative and, on many occasions, your role within the team will be to help your colleagues or facilitate their work to achieve success.

Are you able to give up competitiveness and personal recognition at work?

4. Communication

Communication is vital when you work remotely. Communicating clearly and concisely is key to avoid misunderstandings, duplicate efforts and keep the team motivated.

Most of the interactions with your team will take place in a company chat (such as slack), video conference (such as zoom), or task and project management tool (such as asana).

And, most of them will be written – since you won’t be able to coincide with your coworkers due to the time difference.

So you need to be able to communicate clearly what you need and choose the right communication channel for each interaction.

5. Productivity Time Management

Are you able to organize your day and your week? do you know how to plan to meet deadlines without being reminded? do you delegate or set limits when you can’t take on any more workload?

If you know how to differentiate which tasks are important, which ones can wait, and which ones help the company achieve its goals, you already have the answer.

  • Manage your agenda and set your priorities based on the value they add to the big picture of the business project.
  • Rearrange your calendar and adapt to day-to-day changes without detriment to your performance.
  • Create a schedule that works for you and stick to it as much as possible. Prioritize your most important tasks and allocate time for breaks and self-care to avoid burnout.

You need to be able to balance your work and personal life, and avoid the temptation to work beyond your designated hours.

This skill is crucial to take charge of your day in a team where your value is measured in the results you deliver and not in the hours you dedicate to the organization.

Work Remotely

Japanese Cherry Blossom

Other work remotely skills to consider:

6. Tech-savvy

Working remotely means relying heavily on technology to stay connected with your team and complete your tasks. Therefore, being tech-savvy is essential when it comes to remote work.

You need to be comfortable with using various online communication tools such as video conferencing, chat software, and project management platforms.

Additionally, you should know how to troubleshoot common tech issues, such as network connectivity problems or software malfunctions, without always relying on IT support.

7. Self-motivation

When working remotely, you may lack the external pressure and accountability that comes with being physically present in an office.

You need to be self-motivated and disciplined to stay productive and meet deadlines. To stay on track, set daily, weekly, and monthly goals for yourself, and track your progress.

Make sure to reward yourself for hitting your targets, and establish a routine to create a sense of structure in your day.

8. Adaptability

Remote work can present unexpected challenges, such as a sudden change in priorities or technology issues that arise.

Therefore, it is crucial to be adaptable and flexible in your approach to work. When things don’t go as planned, remain calm and seek out solutions.

Look for new ways to approach problems and be open to feedback and constructive criticism.

9. Active Listening

When communicating remotely, it’s important to be an active listener to ensure that you fully understand what is being said.

Pay attention to nonverbal cues, such as tone of voice and body language, and ask questions to clarify any confusion.

Repeat back key points to show that you are actively engaged in the conversation, and avoid multitasking or getting distracted by other tasks during important calls or meetings.


Learn the skills you need to transform your company and work and lead remote teams with Coffee&Laptop. Write me at cristina@coffeeandlaptop.com


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Upskilling & Reskilling

Upskilling & Reskilling: Two techniques leading the change in employee selection & development processes

In this article you will find Tips & Techniques to improve your Upskilling an Reskilling.


It is a reality that the current situation has generated a state of constant uncertainty where the global economy and the labor market is out of our control.

The best thing any of us can do is to start anticipating what is to come and strategically plan our next move.

Therefore, it is critical to take this moment to familiarize yourself with the importance of upskilling and reskilling for you and your employees.

In this article, you will find the definitions for the following terms:

Reskilling

Reskilling is defined as developing additional skills to help us move into a new role, while upskilling is defined as training that allows someone to improve in a job they already do.

It is important to understand where the need for improvement comes from, the importance of this and how we will do it.

As a result, employees will have a greater wealth of knowledge and become accustomed to reacting faster to what their industry and the market demands.

This allows them to leverage their skills to help the organization get through critical times.

Retraining

Learn the importance of retraining your employees and how to approach these techniques within the company.

It is a reality that the current situation has generated a state of constant uncertainty where the global economy and the labor market is out of our control.

The best thing any of us can do is to start anticipating what is to come and strategically plan our next move.

Therefore, it is critical to take this moment to familiarize yourself with the importance of upskilling and reskilling for you and your employees.

Blog - Upskilling & Reskilling
Upskilling & Reskilling

Difference between upskilling & reskilling

Reskilling is defined as developing additional skills to help us move into a new role.

While upskilling is defined as training that allows someone to improve in a job they already do.

Furthermore, it is important to understand where the need for improvement comes from, the importance of this and how we will do it.

As a result, employees will have a greater wealth of knowledge and become accustomed to reacting faster to what their industry and the market demands.

This allows them to leverage their skills to help the organization get through critical times.

We must have a continuous learning attitude to react faster to changes in your market or sector.

Crisitna Herrera, Advisor & Managing Partner, IKIGAI Talent Group

How do you address the upskilling and reskilling of your employees?

Most industries have taken drastic hits from this global pandemic which has resulted in Coronavirus layoffs, hiring freezes and furloughs.

Some of the major industries affected include, but are not limited to, transportation, hospitality, restaurants, oil and gas, etc.

The New York Times predicts that unemployment in the United States stands at approximately 13%, which means it is higher now than it has been since the Great Depression.

There are more than a million sick people worldwide.

Approximately 6.6 million Americans filed for unemployment in March, marking the worst week of unemployment since 1982.

Right now, we are walking personally and professionally on unfamiliar ground.

Our new normal seems to change every day, and all the new information we receive can sometimes make it more overwhelming to try to create practical plans.

The best thing we can do during this crisis is to try to optimize our workforce as best we can and set ourselves up for success when everything picks up.

The importance of upgrading and retraining your employees.

If you’ve ever been anxious to take action on what you’ve always wanted, now is the time.

To sum up, one of the most diligent ways to gain seniority or job security in a company is to actively seek out new skills and opportunities to add value to the business.

If you recently had to put a hiring freeze in place to avoid layoffs, how can you continue to pursue success?

One way is to retrain your employees so that their teams can maximize their potential in their current position or take on new tasks where the company needs support.

The skill sets needed for the job competencies for which they have not yet been hired probably already live in your organization, or simply need some professional development to get there.

Ideally, employees are required to be able to take on other responsibilities if necessary.

For example, if you’re putting a hiring freeze in place but still need business development reps, why not assign a person from the HR department to develop business functions for the time being?

It requires a bit of reskilling and upskilling, but you’ll be able to assign talent to fit the needs of the business.

Companies survive times like these only with a workforce that is flexible, agile and ready to learn.

The latest LinkedIn study reports that this year, 51% of global companies plan to implement an upskilling program within their organizations; 47% will do the same with a reskilling program.

The Boston Consulting Group reports that 86% of the workforce in Latin America is interested in reskilling for a new job.

Undoubtedly, this opens the door to great changes within Human Resources departments.


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The main barrier to finding your Ikigai: Stress

Finding your Ikigai: how to avoid Stress & Anxiety?

“In this article you will find tips on finding your IKIGAI by using meditation and other anti-stress techniques.”


Let me tell you that it is a normal reaction to the context of uncertainty and immediacy in which we find ourselves.

The fear of the future and the “what will happen”, generates a strong internal tension, difficult to sustain over time, which brings us discomfort and can lead to physical and emotional health problems.

It is a fact that nowadays, both the job search and focusing on your work project without stress or anxiety taking hold of you, becomes a real challenge.

Anxiety appears when being “here”, you want to be “there” and you have been holding this stress for a long time.

Eckhart Tolle explains it very well in his book The Power of Now:

“When you make friends with the present moment, you feel at home wherever you are. If you don’t feel comfortable in the now, you’ll feel uncomfortable wherever you go.”

Eckhart Tolle, Author & Writer

Meditation

Fortunately, emotional well-being is becoming increasingly important in the professional context.

Companies such as Google, HBO, Apple or Nike are betting on the practice of meditation in the professional context.

Meditation is an ancient tool originating in the East, which allows us to disconnect from the world to connect with ourselves.

Something deeply necessary in the new era of digitalization in which we live, where we have to process millions of inputs per second.

This becomes essential to slow down and humanize ourselves, so as not to saturate our brain.

Just as you dedicate more than 8 hours a day to your work. Your body, mind and heart need a few minutes of attention.

For this reason, I suggest you start NOW!

Dedicating 10 minutes to meditate: Right here, yes, sitting where you are.

Finding your IKIGAI

How to meditate properly:

Put your back straight, wake up your neck and close your eyes.

The gesture of closing the eyes allows us to put the focus inside to connect with oneself.

Start breathing diaphragmatically and focus on your breath, how the air enters and exits through your nose.

If thoughts or emotions come to you, observe them and let them pass and come back to you.

Don’t think you don’t know how to meditate or you are doing it wrong, there is no expectation, whatever happens is fine.

You don’t have to do anything, just observe and be present “here and now”, the only moment that exists.

And when you want, you take three deep breaths and at your own pace; you come back opening your eyes.

To meditate is to come home, to experience a sense of coherence and meaning where you discover the greatness that resides within you.

Cristina Prat, Trainer, Headhunter & HR Consultant

This little space that you have given yourself allows you to lower your neural frequency, calm your mind and mitigate stress.

And that’s why if you make meditation a habit in your life, you will begin to see the positive impact it has, such as:

  • Understand your emotions better, boost your attention, memory and productivity.
  • Have a greater focus for your goals, decrease anxiety, improve sleep quality, open a space to develop your creativity and establish in you a sense of fulfillment, well-being and peace.
  • Find the right time, for example when you wake up or go to bed, and a comfortable space to do it.
  • Start with a few minutes and then expand until it becomes part of your daily routine.

Then see which technique suits you best.

You can meditate by looking at candlelight, practicing mindfulness, with relaxing music, repeating an affirmation, doing breathing exercises, etc.

Even if you thought that meditation was a mystical practice, you can see that its effects are very earthly.

Finding your Ikigai thorugh meditation

My experience of 10 years as a meditation mentor accompanying individuals, SMEs and large corporations has shown me the incredible potential it awakens in people.

Helping them to find their Ikigai (meaning in life) and consequently improving the company’s climate, culture and results.

You will see how the development of emotional intelligence and mindfulness will be very transformative and catapult your professional development 🚀.

I wish you the best in your work path and I will be happy to accompany you on the path of personal growth and meditation, if you feel so.

You can contact me here: cristinapratavia@gmail.com.


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Why work with a specialized talent boutique?

Benefits & advantages of partnering with a specialized talent boutique:

In this article you will find some benefits of working with a specialized talent boutique to hire highly qualified IT professionals.”


If you’re looking to hire highly qualified professionals for your Technological, Digital, IT Sales, or Executive teams, you may be wondering whether it’s best to handle recruitment in-house or to work with a specialized talent boutique.

During the article, we’ll explore the benefits of partnering with a specialized talent boutique like IKIGAI Talent Group.


Expertise in Your Industry

At IKIGAI Talent, we specialize in finding talent in the technological industry.

We have a deep understanding of the industry and the specific skills and experience required for various roles.

When you work with a specialized talent boutique, you benefit from their expertise in your industry, which can help you find the right candidate faster and with more accuracy.

specialized talent company - expertise

A Personalized Approach

One of the benefits of working with a specialized talent boutique is the personalized approach they take.

At IKIGAI, we take the time to understand your company’s specific needs and requirements and we work closely with you to ensure we find the right match for your organization.

We take into account factors like company culture, values, and long-term goals.

Access to a Large Network

We have an extensive network of top talent in the technological industry.

When you partner with us, you gain access to this network, which can help you find the right candidate faster and with more accuracy.

We use our network to identify top talent, ensuring that we find the best candidate for each role.

Time and Cost Savings

Recruiting can be a time-consuming and expensive process.

When you partner with a specialized talent boutique, you can save time and money by outsourcing the recruitment process.

You don’t need to invest in recruiting software, job board postings, or employee training.

Instead, you can focus on your core business operations while the recruiting company takes care of finding the right talent for you.

Extensive Candidate Screening

Specialized talent companies have the expertise and resources to thoroughly screen candidates.

They can conduct in-depth interviews, skill assessments, and background checks, saving you the time and effort involved in vetting numerous applicants.

This ensures that you only consider highly qualified candidates for your roles.

Confidentiality

If you’re hiring for sensitive positions or undergoing confidential organizational changes, working with a specialized talent company can help maintain confidentiality.

They can handle the recruitment process discreetly, protecting your company’s reputation and preventing sensitive information from being disclosed to competitors.

Market Insights and Trends

Specialized talent agencies stay up to date with market insights and industry trends.

They can provide valuable information about talent availability, compensation packages, and competitor hiring strategies.

This knowledge can help you make informed decisions and stay competitive in attracting top talent.

You can learn more about Market Insights and Trends with our 2023 Salary Guide.

Specialized Tools and Technologies

Talent companies often leverage advanced tools and technologies to streamline their processes.

They may have access to applicant tracking systems, candidate databases, and AI-powered screening tools.

By utilizing these resources, they can identify the most suitable candidates quickly and efficiently, enhancing the overall quality of your recruitment process.

Read our Insights about the latest trends in the technology in 2023.

specialized talent company - specialization

Streamlined Onboarding

A specialized talent boutique can assist with the onboarding process, ensuring a smooth transition for the new hire.

They can help with necessary paperwork, orientation, and training, reducing the administrative burden on your HR team and allowing the new employee to quickly integrate into your organization.

Retention Strategies

Talent companies understand the importance of employee retention.

They can provide insights and strategies to improve retention rates, such as competitive compensation analysis, employee engagement initiatives, and career development plans.

By addressing retention from the start, you can enhance employee satisfaction and reduce turnover.

Flexibility and Scalability

Specialized recruiting companies can adapt to your hiring needs, whether you have a single position to fill or need to build an entire team.

They have the resources and expertise to handle both small-scale and large-scale recruitment projects efficiently.

This flexibility allows you to scale your hiring efforts as your business grows.


Did this guide help you identify the benefits of working with a specialized talent agency?

Partnering with a specialized talent boutique like IKIGAI Talent Group can provide many benefits for your organization, including expertise in your industry, a personalized approach, access to a large network, and time and cost savings, among many others.


And that’s all for this article!

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Welcome to IKIGAI

IKIGAI Talent Group:

Who we are, what we do, and our values.

Discover more about our core values, team members, and expertise.


Who Are We?

IKIGAI Talent Group is a human-centric & Japanese mind-based talent boutique, Co-Funded by Alexander Van Vianen and Cristina Herrera in 2021.

Our team consists in an organized group of dedicated professionals who are passionate about helping companies and professionals find their true calling, their ideal match between what companies need and what professionals can offer.

Find out more about the IKIGAI FAIMILY.

We specialize in finding top talent for Executive, Technology, IT Sales and Digital roles in the TECH Industry, and we partner with Start-ups, Scale-ups and Enterprises helping and advising them to acquire high quality talented professionals for their departments.


IKIGAI Expertise:

At IKIGAI Talent, we take a personalized approach to recruitment.

We believe in building long-lasting relationships with our clients and candidates, ensuring that we find the right match for each role.

Our expertise includes:

  • Thoroughly vetting candidates to ensure they match our partners’ requirements.
  • Taking the time to understand our parters’ specific needs and requirements for each position.
  • Utilizing our extensive network to find the best candidates for each role.

What We Do?

Our goal is to help companies and professionals find the ideal match.

We partner with technological Start-ups, Scale-ups, and Enterprises to find top talent for Software (Front & Back-end), Infrastructure, Marketing, Product, IT Sales (New and Existing Business) and Executive roles.

Our services include:

  • Executive Search: We specialize in finding top-level executives for companies in the technological industry.
  • Headhunting: We use our extensive network and expertise to find top talent for specialized roles.
  • Recruitment: We take a personalized approach to recruitment, finding the right match for each role.

Our Approach:

We believe in being more than just recruiters.

We see ourselves as People Partners, building long-lasting and trustful relationships with our clients and candidates.

It includes:

  • A personalized service, taking the time to understand deeply our partners’ needs and goals.
  • A commitment to integrity, transparency, and respect.
  • Using our expertise and network to find the ideal match.

Our Values:

Our core value is IKIGAI, the Japanese philosophy that aims to find the reason for living and true happiness.

We believe in making a positive impact on people’s lives, helping our clients and candidates find their true calling.

Our values include:

  • Integrity: We believe in always doing the right thing, even when it’s not the easy thing.
  • Transparency: We are open and honest with our clients and candidates, building trustful relationships.
  • Respect: We treat everyone with respect, valuing diversity and inclusion.
  • Attention to detail: We focus on the smalles details to make sure everything is aligned with the needs of our partners.

Thank you for trusting IKIGAI Talent Group as your People Partner.

Our goal is to help you find the ideal match for your organization, and build long-lasting and trustful relationships as Talent & People Partner.


And that’s all for this article!

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Thanks for reading & learning about “Welcome to IKIGAI”.

If you want to discover more about the roles & salaries for Executive, Technology, IT Sales & Digital departments, you can download our Salary Guide for 2023!

Write to us!

If you’d like to know more about IKIGAI Talent, have any questions, or would like to collaborate with us, you can send an email to:

hello@ikigaitalentgroup.com

You can also book an online appointment through our calendar:

Come and see us!

If you’re more into coffee and conversation at the same table, we’ll be waiting for you at our offices:

Av. Diagonal 612, 7º 13ª, 08021 Barcelona

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