Category: Knowledge

MWC24 | 4YFN – Registration Summary & Activities

The 2024 major event for the mobile and telecommunications industry.

Hi, reader!

Thanks for visiting our Blog, once more! 🙂

This year, IKIGAI Talent Group will attend the Mobile World Congress, 2024, the biggest Mobile and Technology event in the World, between the 26th and 29th February, 2024.

More specifically, we will be in 4YFN, the programme of Mobile World Capital Barcelona (MWCB), an initiative to make Barcelona a benchmark for mobile tech transformation.

The event will be performed at Fira Gran Via, Barcelona:

MWC24 | Registration Summary

At IKIGAI Talent we are very data-driven, that’s why we want to share some data of the visitors who will be among us during the event.

Below you will find different tables, explaining the visitors that will come, sorted by Continent, Country, Job Level and Industry.

January 21st, 2024

January 21st, 2024
January 21st, 2024

January 21st, 2024

Activities to do at MWC24:

We also want to suggest you some of activities that you can do when visiting MWC24:

  • Exhibition Hall: Explore the vast exhibition space where companies showcase their latest products, services, and innovations in mobile technology.
  • Product Demonstrations: Attend live demonstrations of new devices, software, and solutions by leading companies in the mobile industry.
  • Networking Events: Engage in networking opportunities with industry professionals, entrepreneurs, and representatives from various companies.
  • Keynote Sessions: Attend keynote presentations by industry leaders, where they share insights, discuss trends, and provide their vision for the future of mobile technology.
  • Panel Discussions: Participate in panel discussions featuring experts from different sectors of the mobile industry, sharing their perspectives on current challenges and future developments.
  • Workshops and Seminars: Join educational sessions, workshops, and seminars to gain in-depth knowledge about specific topics, technologies, and trends.
  • Start-up Competitions: Witness start-ups pitching their innovative ideas and products in competitions that showcase emerging talent in the mobile space.
  • Investor Meetings: If you are an entrepreneur or looking for investment opportunities, set up meetings with potential investors and venture capitalists who attend the event.
  • Career Fair: Explore career opportunities in the mobile industry by visiting a career fair that may be part of the conference.
  • Innovation Zones: Discover dedicated areas or zones highlighting cutting-edge technologies, prototypes, and research projects within the mobile ecosystem.
  • Global Mobile Awards: Attend the ceremony honoring outstanding achievements and innovations in the mobile industry.
  • Country Pavilions: Explore pavilions dedicated to specific countries, showcasing their advancements, contributions, and innovations in the mobile sector.
  • Interactive Installations: Experience hands-on interactive installations that showcase the practical applications of new technologies.
  • Media and Press Events: Attend press conferences, media briefings, and exclusive events where companies unveil major announcements and releases.
  • Meet with Partners and Clients: Use the opportunity to schedule meetings with current or potential business partners, clients, and collaborators.
  • Hackathons and Coding Challenges: Participate in coding competitions, hackathons, or challenges organized by companies or institutions as part of the event.
  • Explore Barcelona: Take advantage of the event being held in Barcelona to explore the city’s culture, architecture, and cuisine during your free time.

Thanks for reading about the MWC24 and the Registration Summary & Activities to do while visiting the event!

Learn more about our Offers in Executive, Technology, Digital and Sales roles, and our Salary Guide 2024, where you can learn all the Salaries and Trends in the Technology Industry for 2024.

The Future of Tech and Its Impact on the Job Market

How is the Job Market going to evolve with Cutting-Edge Tech Trends?

In today’s rapidly evolving world, technology plays a pivotal role in shaping various aspects of our lives.

From communication and transportation to healthcare and entertainment, technological advancements have revolutionized industries and transformed the way we work. As technology continues to advance at an unprecedented pace, it inevitably impacts the job market, creating new opportunities and challenges for workers across different sectors.

In this article, we will explore the future of tech and its profound impact on the job market.


In recent years, breakthroughs in Artificial Intelligence, Robotics, Big Data, and the Internet of Things (IoT) have transformed the way we live and work.

These technological advancements have the potential to reshape the job market, leading to both job creation and displacement.

To navigate the future of tech, it is crucial to understand the implications it holds for the workforce.

Technological Advancements and Automation

With the rapid advancement of technology, automation is becoming increasingly prevalent in various industries.

One of the key advantages of automation is the significant increase in efficiency and productivity. Machines and technology can perform tasks with greater speed, accuracy, and consistency compared to human workers.

This allows companies to streamline their operations, reduce errors, and optimize their overall output. Automated systems can work around the clock, eliminating the limitations of human labor in terms of working hours and fatigue.

However, the rise of automation also raises concerns about job security for certain individuals. Jobs that primarily involve repetitive tasks, such as assembly line work, data entry, or customer service roles, are more susceptible to being automated.

This can lead to potential job displacement and unemployment for those whose roles can be easily replaced by machines.

Job Displacement and Evolving Skill Sets

As automation replaces certain job functions, there is a need for individuals to adapt and acquire new skills to remain employable.

In the future, the job market will place a strong emphasis on a highly skilled workforce capable of navigating complex technologies and leveraging them for innovation.

While automation may eliminate some jobs, it also creates new opportunities that require specialized knowledge and expertise. To thrive in this tech-driven landscape, individuals must actively engage in lifelong learning and upskilling.

Lifelong learning is the continuous pursuit of knowledge and skills throughout one’s career. It involves actively seeking out opportunities for personal and professional growth, whether through formal education, online courses, workshops, or self-study.

By staying updated with the latest advancements and trends in technology, individuals can adapt and evolve their skill sets to meet the demands of the evolving job market.

If you want to learn more, you can read the following article:

The Importance of Lifelong Learning

The pace of technological innovation is accelerating, and the skills that are in demand today may be obsolete tomorrow.

This means that individuals need to be constantly learning and adapting in order to stay ahead of the curve.

There are many benefits to lifelong learning

  • Stay relevant in the job market
  • Increase your earning potential
  • Gain new skills and knowledge
  • Expand your network
  • Improve your problem-solving and critical thinking skills
  • Boost your confidence and self-esteem
  • Stay mentally and intellectually engaged

There are many different ways to engage in lifelong learning.

You can take online courses, attend workshops, participate in professional development programs, or simply read books and articles about new technologies and trends.

The important thing is to find a method that works for you and to make a commitment to lifelong learning.

Here are some additional benefits

  • It can help you achieve your personal and professional goals.
  • It can make you a more well-rounded individual.
  • It can help you stay motivated and engaged in life.
  • It can give you a sense of purpose and satisfaction.

If you are interested in lifelong learning, there are many resources available to help you get started.

Your local library, community college, or university may offer a variety of courses and programs.

There are also many online resources, such as Coursera, EdX, and Udemy.

Emerging Tech-Driven Industries

The future of technology is full of promise, with new industries and job opportunities emerging all the time. Fields such as Artificial Intelligence (AI), Data Science, Cybersecurity, and Renewable Energy are all expected to witness significant growth in the coming years.

These emerging sectors require specialized knowledge and expertise, providing avenues for individuals to explore new career paths and contribute to groundbreaking innovations.

For example, AI engineers are in high demand, as businesses are increasingly looking to automate tasks and make better decisions using AI-powered insights. Data scientists are also in high demand, as businesses are increasingly looking to make sense of the vast amounts of data they collect.

In addition to the technical skills required for these jobs, individuals also need to have strong problem-solving and critical thinking skills.

They need to be able to think outside the box and come up with creative solutions to complex problems.

They also need to be able to work effectively in teams and communicate their ideas clearly.

Collaboration between Humans and Machines

The rise of Artificial Intelligence (AI) and other technologies has led to some people fearing that machines will eventually replace human workers. However, there is a growing body of evidence that suggests that AI and humans can work together in a complementary way, leading to increased productivity and efficiency.

For example, AI can be used to automate tasks that are repetitive or dangerous, freeing up human workers to focus on more creative or strategic work. AI can also be used to provide real-time insights and analysis, helping human workers make better decisions.

In addition, AI can be used to augment human capabilities. For example, AI-powered tools can help humans to see better, hear better, and think more creatively. This can lead to new and innovative ways of working that would not be possible without AI.

Of course, there are some jobs that are likely to be automated in the future. However, these jobs are likely to be the ones that are repetitive, dangerous, or require little creativity or critical thinking. Jobs that require creativity, emotional intelligence, critical thinking, and complex problem-solving are likely to rely on human skills, complemented by the capabilities of technology.

In the future, we are likely to see a world where humans and machines work together in a more integrated way. This will lead to a more productive and efficient workforce, as well as new and innovative ways of working.

Remote Work and Digital Nomadism

Remote work and digital nomadism are two terms that are often used interchangeably, but they actually have different meanings.

It refers to the ability to work from anywhere, while digital nomadism refers to a lifestyle of traveling and working from different locations.

There are many benefits to remote work, including:

  • Increased flexibility and freedom
  • Reduced commuting costs
  • Improved work-life balance
  • Increased productivity

Digital nomadism is a more extreme form of remote work. Digital nomads typically travel the world, working from different locations. This lifestyle can be very rewarding, but it also presents some challenges, such as:

  • Finding reliable internet connections
  • Dealing with time zone differences
  • Maintaining a social life

If you are considering a career in remote work or digital nomadism, there are a few things you should keep in mind. First, you need to make sure that you have the skills and experience necessary to be successful in a remote work environment. Second, you need to be self-motivated and disciplined. Third, you need to be able to manage your time effectively.

If you are willing to put in the effort, remote work and digital nomadism can be very rewarding. You can have a more flexible and fulfilling work life, while also seeing the world and experiencing new cultures.

Ethical Considerations in the Future of Tech

As technology becomes more pervasive, ethical considerations are becoming increasingly important. Issues such as Data Privacy, Algorithmic Bias, and the Ethical use of Artificial Intelligence (AI) need to be addressed in order to ensure that technology is used responsibly for the benefit of society.

  • Data privacy is one of the most important ethical considerations in tech. As more and more of our personal data is collected and stored online, it is essential that this data is kept safe and secure. We need to be aware of how our data is being used and have the ability to control how it is shared.
  • Algorithmic bias is another important ethical consideration in tech. Algorithms are used to make decisions in a wide variety of contexts, from lending decisions to hiring decisions. However, algorithms can be biased, which can lead to unfair treatment of certain groups of people. It is important to ensure that algorithms are designed and used in a way that is fair and equitable.
  • The ethical use of AI is also a critical ethical consideration in tech. AI has the potential to be used for good or for evil. It is important to ensure that AI is used in a way that benefits society and does not harm individuals or groups. For example, AI could be used to develop new medical treatments or to improve the efficiency of transportation systems. However, AI could also be used to develop autonomous weapons or to create surveillance systems that violate people’s privacy.

The future of tech and the job market will demand professionals who can navigate these ethical complexities and ensure that technology is used responsibly for the benefit of society.

These professionals will need to have a strong understanding of ethical principles and be able to apply them to the development and use of technology.

They will also need to be able to communicate effectively with stakeholders and build consensus on ethical issues.

Entrepreneurship in the Digital Age & the Future of Tech

The digital age has made it easier than ever for aspiring entrepreneurs to start their own businesses. Technological advancements have lowered the barriers to entry, making it possible to launch a business with a relatively small investment.

In the past, entrepreneurs needed to have a lot of capital in order to start a business. They also needed to have access to a physical location, such as a store or office. However, the digital age has made it possible to start a business with very little capital and from anywhere in the world.

There are many online platforms that allow entrepreneurs to launch and manage their businesses. These platforms provide entrepreneurs with access to a global market, as well as tools and resources that can help them to succeed.

In addition to online platforms, the digital age has also made it easier for entrepreneurs to market their businesses. Social media platforms, such as Facebook and Twitter, can be used to reach a large audience with relatively little effort.

As a result of these technological advancements, entrepreneurship skills and the ability to adapt to the digital landscape are becoming increasingly valuable in the job market. Employers are looking for candidates who can think creatively and solve problems, as well as those who are comfortable with technology.

If you are interested in entrepreneurship, the digital age is an excellent time to start your own business. With the right skills and resources, you can succeed in the digital economy.

Closing the Digital Divide

Technology has the potential to transform lives and communities. However, not everyone has equal access to technology. This is known as the digital divide. The digital divide can have a significant impact on people’s lives, limiting their opportunities for education, employment, and civic engagement.

There are many factors that contribute to the digital divide. These include income, education, location, and race. People who live in rural areas, for example, are more likely to be disconnected from the internet than people who live in urban areas. People with lower incomes are also more likely to be disconnected.

The digital divide can have a number of negative consequences. For example, it can limit people’s access to education and job opportunities. It can also make it difficult for people to participate in civic life.

There are a number of things that can be done to close the digital divide. These include providing affordable internet access, offering digital literacy training, and making sure that digital devices are accessible to people with disabilities.

Closing the digital divide is essential to ensuring that everyone has the opportunity to benefit from technology. It is also important for promoting social justice and equality.


The future of tech holds both promise and challenges for the job market.

While automation and technological advancements may lead to job displacement, they also create new opportunities in emerging industries.

To thrive in this rapidly evolving landscape, individuals must embrace lifelong learning, adapt to changing skill requirements, and collaborate effectively with technology.

As we navigate the future, it is crucial to prioritize ethical considerations, foster entrepreneurship, and work towards bridging the digital divide.

In conclusion, the future of tech holds immense potential to shape the job market.

While automation and emerging technologies may bring about job displacement, they also create new avenues for innovation and growth.

By embracing lifelong learning, adapting to changing skill requirements, and prioritizing ethical considerations, individuals can navigate the tech-driven job market and seize the opportunities it presents, adapting to the constanly evolving changes that await us in the near Future of Tech.


  1. How will automation affect job opportunities? Automation may replace certain job functions, but it also creates new opportunities in emerging industries. Adaptation and upskilling are key to navigating the evolving job market.
  2. What skills will be in high demand in the tech-driven job market? Skills such as artificial intelligence, data science, cybersecurity, and renewable energy will be in high demand. Additionally, soft skills like critical thinking and creativity will remain valuable.
  3. How can individuals prepare for the future of tech in the job market? Lifelong learning, staying updated with technological advancements, and embracing new skills through training and professional development are essential to prepare for the future job market.
  4. What role does ethics play in the tech industry? Ethical considerations are crucial in ensuring responsible use of technology. Professionals need to navigate issues such as data privacy, algorithmic bias, and the ethical use of AI.
  5. How can we bridge the digital divide in accessing tech-driven job opportunities? Bridging the digital divide requires efforts to provide training and resources to underserved communities, ensuring equal access and opportunities for all.

And that’s all for this article!

Discover other interesting articles in our website:

Thanks for reading & learning about “The Future of Tech and Its Impact on the Job Market“.

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

Technological Events, Conferences, and Meetups in Barcelona, 2023

Barcelona’s Vibrant Tech Scene & Networking Opportunities

Barcelona, the vibrant coastal city nestled in the heart of Catalonia, Spain, is not only renowned for its stunning architecture and rich cultural heritage but also for its thriving tech scene.

As a specialized recruiting company that focuses on finding sales, marketing, technology, and executive talent in the IT industry, we understand the importance of staying connected, expanding networks, and staying up-to-date with the latest industry trends.

In this article, we bring you a curated list of upcoming events, conferences, and meetups in Barcelona that are perfect for networking, knowledge sharing, and professional growth.

Top Upcoming Events in Barcelona 2023

Here are some of the highly anticipated events, conferences, and meetups taking place in Barcelona in the coming months:

1. Mobile World Congress Barcelona

  • Date: February, 27th – March, 2nd
  • Description: Recognized as the world’s largest mobile event, the Mobile World Congress Barcelona brings together industry leaders, innovators, and professionals from the mobile and technology sectors. It offers a platform to explore the latest trends, engage in thought-provoking discussions, and network with key stakeholders.
  • Key Highlights: Keynote speeches, product showcases, networking events, and technology exhibitions.

2. Barcelona Technology School Meetups

  • Date: Ongoing
  • Description: Barcelona Technology School regularly hosts meetups that focus on various topics within the IT industry. These meetups attract industry experts, professionals, and enthusiasts who share their insights, experiences, and expertise. They provide an excellent opportunity to expand knowledge, establish connections, and stay updated with emerging technologies.
  • Key Highlights: Presentations by industry experts, panel discussions, networking sessions.

Conferences for Sales and Marketing Professionals

If you’re specifically interested in sales and marketing, consider attending these conferences:

1. The Marketing Conference Barcelona

  • Date: September 7th and 8th
  • Description: The Marketing Conference Barcelona brings together marketing professionals, entrepreneurs, and industry experts to share ideas, strategies, and insights. The conference focuses on the latest marketing trends, digital strategies, and innovative approaches to help attendees stay ahead of the curve.
  • Key Highlights: Keynote speeches, workshops, case studies, networking opportunities.

2. Sales Innovation Expo Barcelona

  • Date: November, 29th – 30th
  • Description: The Sales Innovation Expo Barcelona is a must-attend event for sales professionals looking to enhance their skills and knowledge. The conference features renowned speakers, sales leaders, and influencers who discuss cutting-edge sales techniques, strategies, and tools to drive business growth.
  • Key Highlights: Keynote presentations, interactive workshops, networking sessions, product demonstrations.
Sales Innovation Expo Barcelona

Technology and Executive-focused Conferences

For those interested in technology advancements and executive leadership, these conferences are worth considering:

1. TechLeaders Summit Barcelona

  • Date: September, 22nd
  • Description: TechLeaders Summit Barcelona is a premier event that caters to technology executives and leaders. The summit focuses on the intersection of technology and business, offering valuable insights into leadership strategies, digital transformation, and innovation.
  • Key Highlights: Keynote speeches, panel discussions, networking opportunities.

2. Barcelona Executive Tech Summit

  • Date: November, 7th – 10th
  • Description: Barcelona Executive Tech Summit is designed specifically for executives and decision-makers in the technology industry. The summit brings together thought leaders, C-level executives, and industry experts who delve into topics such as AI, cybersecurity, blockchain, and digital disruption.
  • Key Highlights: High-level discussions, networking with industry leaders, case studies.

Sales and Marketing Conferences

1. Barcelona Digital Marketing Conference

  • Date: September 4th and 5th.
  • Description: The Barcelona Digital Marketing Conference is a premier event for marketers seeking to stay ahead in the digital landscape. Attendees can gain valuable insights from industry experts, participate in interactive workshops, and learn about the latest marketing strategies and tactics.
  • Key Highlights: Keynote presentations, workshops, networking opportunities, digital marketing case studies.

2. Salesforce World Tour Barcelona

  • Date: May, 4th
  • Description: The Salesforce World Tour Barcelona is a must-attend event for sales and marketing professionals leveraging Salesforce’s CRM platform. The conference offers valuable insights into sales and marketing automation, customer relationship management, and data-driven strategies.
  • Key Highlights: Keynote speeches, breakout sessions, hands-on workshops, networking opportunities.
Salesforce World Tour

Technology Conferences

Barcelona Technology Week

1. Startup Grind Barcelona Tech Conference

  • Date: January, 31st
  • Description: The Startup Grind Barcelona Tech Conference brings together technology enthusiasts, developers, and industry leaders to explore emerging trends and innovations. The conference covers topics such as artificial intelligence, blockchain, cloud computing, and cybersecurity.
  • Key Highlights: Expert-led sessions, interactive workshops, technology demos, networking opportunities.
Startup Grind Barcelona Tech Conference

2. Tech.Dating BCN – Meet hiring local tech teams

  • Date: June, 26th
  • Description: Open for a new professional challenge? Tech.Dating events help you meet with inspiring technical teams currently hiring. Long-term successful collaboration starts with authentic and sincere connections. Tech.Dating helps thousands of engineers find the right technical team for their long-term careers.
  • Key Highlights: Hiring, Technology, Conferences, Interviews, Technologial Trends, Networking Opportunities.
Tech.Dating BCN

3. Barcelona Tech Job Fair

  • Date: April, 20th
  • Description: This exciting event is the perfect opportunity to connect with top tech companies and explore your career options in the tech industry. Join them on at Ilunion Hotel Barcelona, for an unforgettable evening of networking and job hunting.
  • Key Highlights: IT, Sales & Marketing professionals in the IT Industry.
Barcelona Tech Job Fair

4. TechLabs by Factorial HR

  • Date: June, 21st.
  • Description: Join Factorial HR for the kickoff of TechLabs by Factorial! Their monthly meetup will be packed with technical talks, dynamic round tables, insightful interviews, and much more, all centered around our thrilling world of engineering. Discover the secrets to advancing your technical career, explore innovative ways of working, find out new tools, etc.
  • Key Highlights: Barcelona Events, Sience & Tech Conferences, Innovation, Learning.
TechLabs by Factorial HR

Executive Leadership Conferences

1. SBC Leaders Summit

  • Date: September, 20th – 21st
  • Description: The Barcelona Leadership Summit is a gathering of top executives and business leaders who share their experiences, strategies, and insights on leadership and organizational growth. The summit offers valuable networking opportunities and thought-provoking discussions.
  • Key Highlights: Inspirational talks, leadership workshops, executive roundtable discussions, networking events.

2. Executive Women in Tech Conference

  • Date: May, 11th
  • Description: The Executive Women in Tech Conference is a platform for women in leadership roles within the technology industry. The conference aims to empower and inspire women leaders, provide career development resources, and facilitate networking among like-minded professionals.
  • Key Highlights: Keynote speeches from women leaders, panel discussions, mentoring sessions, networking opportunities.

Note: Please make sure to update the dates and specific details of each event as per the latest information available.


Attending events, conferences, and meetups in Barcelona provides an exceptional opportunity to connect with industry professionals, stay informed about the latest trends, and expand your network.

Whether you’re interested in sales, marketing, technology, or executive leadership roles, the events mentioned above offer valuable insights and networking opportunities.

Don’t miss out on these exciting opportunities to enhance your career and stay ahead in the ever-evolving IT industry.

And that’s all for this article!

Discover other interesting articles in our website:

Thanks for reading & learning about “Upcoming Technological Events, Conferences, and Meetups in Barcelona, 2023“.

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

The Latest Trends in the Technology Industry

Exploring the Latest Trends; A Guide for Tech Talent

In this article you will learn about the latest trends in the Technology Industry in 2023″

In today’s fast-paced world, the technology industry continues to evolve at an unprecedented rate.

As a specialized recruiting company that focuses on finding Sales, Marketing, Technology, and Executive talented profiles in the IT industry, it’s crucial to stay abreast of the latest trends shaping the tech landscape.

This article aims to provide valuable insights into the current trends that tech professionals should be aware of and capitalize on to stay ahead of the competition.

Embracing Artificial Intelligence & Machine Learning Technologies

In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized various aspects of the technology industry.

These technologies have become increasingly crucial for businesses across sectors. Here are some key trends within AI and ML.

In this article we will explore some of this new cutting-edge technologies:

Natural Language Processing (NLP)

NLP has gained significant traction, enabling machines to understand and interpret human language.

In other words, NLP is a groundbreaking technology that merges computational linguistics, statistical analysis, machine learning, and deep learning models.

This powerful combination empowers computers to effectively process human language, whether it’s in the form of text or voice data, and comprehend its true meaning, including the speaker or writer’s intention and sentiment.

NLP has revolutionized the way we interact with technology and has immense significance in various applications.

By harnessing NLP, computers can accurately understand and interpret human language, enabling a wide range of capabilities, including intelligent virtual assistants, chatbots, sentiment analysis, and automated customer service systems.

Natural Language Processing

Edge Computing

Edge Computing is becoming increasingly popular as it enables data processing closer to the source, reducing latency and improving efficiency.

This trend is critical in the context of the Internet of Things (IoT) and real-time data processing.

In the digital age, data has become the lifeblood of modern businesses, fueling critical operations and providing invaluable insights.

With the growing influx of data collected from sensors and IoT devices in real-time, businesses face the challenge of efficiently processing and leveraging this data to gain a competitive edge.

This is where edge computing emerges as a game-changing solution.

It represents a distributed information technology (IT) architecture that focuses on processing client data at the network’s periphery, as close as possible to the source where the data originates.

This decentralized approach brings computing power and data analysis capabilities closer to where the data is generated, bypassing the need for sending vast amounts of data to centralized cloud servers.

By leveraging edge computing, businesses can derive several benefits, including:

  1. Reduced Latency
  2. Enhanced Security
  3. Bandwidth Optimization

Edge computing enables businesses to filter and preprocess data at the edge, sending only the necessary data to the cloud or data center.

This reduces bandwidth requirements, saves costs, and alleviates network congestion.

Edge computing opens doors to innovative applications, improved operational efficiency, and enhanced customer experiences in today’s data-driven business landscape.

Edge Computing

Explainable AI

As AI becomes more pervasive, the need for transparency and accountability has grown.

In the rapidly advancing field of artificial intelligence (AI), one key concern that arises is the ability to comprehend and trust the decisions made by machine learning algorithms.

This is where Explainable AI (XAI) comes into play.

XAI encompasses a set of processes and methods designed to empower human users to understand and have confidence in the results and outputs generated by AI models.

It focuses on demystifying the inner workings of AI algorithms, enabling users to gain insights into the decision-making processes and the potential biases involved.

By providing explanations, XAI helps characterize the accuracy, fairness, transparency, and outcomes of AI-powered decision making.

By shedding light on the AI model, its expected impact, and potential biases, organizations can foster transparency and accountability, assuring stakeholders that AI-driven decisions are both reliable and responsible.

As AI algorithms become more advanced, the challenge lies in the increasing complexity that hinders human comprehension.

These algorithms are often referred to as “black boxes” because the underlying calculations and decision-making processes are opaque and difficult to interpret.

Even the engineers and data scientists who create these algorithms may struggle to fully understand or explain the internal mechanisms that lead to specific outcomes.

Explainable AI seeks to unravel the decision-making process by providing explanations that humans can understand, thereby bridging the gap between the complexity of AI algorithms and human comprehension.

When embracing explainable AI, organizations can achieve multiple benefits. These include:

  1. Trust and Confidence.
  2. Ethical Considerations.
  3. Regulatory Compliance.

Explainable AI empowers human users to comprehend and trust the outcomes of AI algorithms, fostering transparency, accountability, and responsible AI development.

The Rise of Cybersecurity & Data Privacy

With the proliferation of digital data and increasing cybersecurity threats, the importance of robust cybersecurity practices and data privacy has never been more critical.

Here are some notable trends in this domain:

Zero Trust Architecture

Zero Trust has emerged as a leading security approach that treats every access attempt as potentially malicious, ensuring rigorous authentication and authorization at every stage of network access.

In the ever-evolving landscape of cybersecurity, a strategic approach known as Zero Trust has emerged as a powerful defense mechanism.

This approach aims to protect organizations by eliminating implicit trust and continuously validating every stage of digital interactions.

Zero Trust is rooted in the principle of “never trust, always verify,” and its implementation involves a range of robust security measures that safeguard modern environments and enable seamless digital transformation.

The traditional security models that assume implicit trust within an organization’s network have proven inadequate in today’s dynamic threat landscape.

Zero Trust challenges this outdated notion by prioritizing stringent security controls and continuous verification.

By adopting it, organizations can fortify their defenses and mitigate the risks posed by threat actors and malicious insiders.

Key components of the Zero Trust approach include:

  1. Strong Authentication
  2. Network Segmentation
  3. Layer 7 Threat Prevention
  4. Granular Access Policies

Zero Trust recognizes the importance of constantly verifying and validating digital interactions, regardless of the user’s location or the device being used.

This approach helps organizations embrace digital transformation while ensuring robust security measures are in place.

When embracing Zero Trust, organizations can benefit in several ways:

  1. Enhanced Security
  2. Improved Compliance
  3. Agility and Flexibility

In conclusion, Zero Trust represents a paradigm shift in cybersecurity.

By challenging the notion of implicit trust and implementing stringent security measures, organizations can enhance their resilience against evolving threats.

Zero Trust enables organizations to protect their digital assets, empower digital transformation, and navigate the ever-changing cybersecurity landscape with confidence.

Data Privacy Regulations

With the implementation of regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizations are prioritizing data privacy compliance and adopting stringent measures to protect customer data.

AI-Powered Security Solutions

AI is being leveraged to develop advanced security solutions capable of detecting and mitigating complex threats in real-time.

These solutions utilize machine learning algorithms to analyze large volumes of data and identify anomalies or potential breaches.

  1. Intrusion Detection Systems (IDS)
  2. User Behavior Analytics (UBA)
  3. Malware Detection and Prevention
  4. Threat Intelligence and Analysis
  5. Fraud Detection and Prevention
  6. Predictive Security Analytics
  7. Security Orchestration and Automation Response (SOAR)

Cloud Computing and DevOps Transformation

Cloud computing and DevOps have revolutionized software development and deployment practices. These trends continue to evolve and reshape the technology industry:

Multi-Cloud Strategy

In today’s digital landscape, organizations are increasingly adopting a multi-cloud strategy to harness the full potential of cloud computing.

This strategy involves leveraging two or more cloud computing services from various providers, which seamlessly integrate with an organization’s private cloud capabilities.

By combining public and private cloud resources, organizations can achieve greater flexibility, scalability, and efficiency in their IT infrastructure.

The multi-cloud strategy typically entails the utilization of Infrastructure-as-a-Service (IaaS) services offered by multiple cloud vendors, in addition to on-premises or private cloud infrastructure.

This approach allows organizations to distribute their workloads across different cloud environments, optimizing resource allocation and maximizing operational benefits.

There are several key reasons why organizations opt for a multi-cloud strategy:

  1. Redundancy and Resilience
  2. Vendor Lock-In Mitigation
  3. Fit-for-Purpose Approach
  4. Geographic Expansion

To successfully implement a multi-cloud strategy, organizations should consider the following:

  • Interoperability
  • Security and Governance
  • Cost Optimization

Serverless Architecture

Serverless architecture revolutionizes software design by allowing developers to focus solely on building and deploying code without the burden of managing underlying infrastructure.

With serverless architecture, developers can leverage the power of cloud providers to handle application execution, database management, and storage provisioning at any scale.

Traditionally, managing servers required significant time and resources, diverting developers’ attention from actual coding.

Serverless architecture eliminates this overhead by shifting server management responsibilities to third-party providers.

Developers can now dedicate their efforts to crafting application logic while relying on cloud providers for infrastructure management.

A prominent implementation of serverless architecture is Function as a Service (FaaS).

Developers write code as discrete functions, each performing a specific task triggered by events like incoming emails or HTTP requests.

Once functions are tested, developers deploy them, alongside their associated triggers, to their cloud provider account.

When a function is invoked, the cloud provider executes it on a running server. In the absence of a running server, the provider automatically provisions a new one for function execution.

This entire execution process remains abstracted from developers, enabling them to focus exclusively on code development and deployment.

Serverless architecture brings several advantages to the table:

  1. Scalability
  2. Cost Efficiency
  3. Reduced Maintenance
  4. Faster Time-to-Market

However, it’s crucial to consider potential drawbacks:

  1. Cold Start Latency
  2. Vendor Lock-In
  3. Monitoring and Debugging

Several tools and frameworks simplify the adoption of serverless architecture:

  1. AWS Lambda
  2. Azure Functions
  3. Google Cloud Functions
  4. Serverless Framework
  5. Kubernetes

Serverless architecture liberates developers from infrastructure management, empowering them to focus on code development and deployment.

By understanding its mechanics, considering the advantages and challenges, and utilizing the appropriate tools, organizations can unlock the potential of serverless architecture, streamline development processes, and propel innovation forward.


DevSecOps, an amalgamation of development, security, and operations, represents a holistic approach to culture, automation, and platform design.

It advocates for the integration of security as a shared responsibility throughout the entire IT lifecycle, recognizing its vital role in modern application development and deployment.

DevOps has long been synonymous with collaboration between development and operations teams.

However, to fully harness the agility and responsiveness of DevOps, it is imperative to include IT security as an integral part of the equation.

Efficient DevOps practices demand rapid and frequent development cycles, sometimes spanning mere weeks or days.

Neglecting security during these accelerated processes can undermine even the most streamlined DevOps initiatives.

Integrating security seamlessly into the DevOps pipeline brings numerous benefits:

  1. Proactive Risk Mitigation
  2. Agile Compliance
  3. Shift-Left Approach
  4. Collaboration and Communication

DevSecOps requires the adoption of modern security practices aligned with the pace of DevOps:

  1. Continuous Security Testing
  2. Infrastructure as Code (IaC)
  3. Secure Code Reviews
  4. Threat Modeling

Several tools and technologies facilitate the integration of security into DevOps practices:

  1. Static Application Security Testing (SAST) Tools
  2. Dynamic Application Security Testing (DAST) Tools
  3. Container Security Tools
  4. Infrastructure Security Tools

DevSecOps revolutionizes the traditional development and operations paradigm by integrating security as a shared responsibility.

By incorporating security from the outset, organizations can proactively address risks, ensure compliance, and foster a culture of collaboration and communication.

Internet of Things (IoT) & Smart Devices

The Internet of Things (IoT) has transformed the way we interact with technology, connecting everyday objects to the internet and enabling them to communicate and exchange data.

Here are three key trends within the IoT domain:

Edge Intelligence

Edge intelligence signifies a transformative phase in edge computing.

It empowers organizations to harness the power of analytics at the edge, enabling the development of smarter factory floors, immersive retail experiences, intelligent workspaces, connected buildings, and futuristic cities.

Through edge intelligence, the previously untapped potential of the edge is unlocked, surpassing the boundaries of cloud-based or in-house data centers.

The advent of edge intelligence empowers intelligent decision-making at the edge itself.

A network of intelligent remote sensor nodes, equipped with advanced analytics capabilities, can autonomously process data and make informed decisions on the spot.

Alternatively, the data can be transmitted to a gateway for further screening and analysis before being sent to the cloud or another storage system.

Mining valuable insights from vast volumes of data poses a significant challenge.

Organizations recognize the strategic significance of big data and analytics.

However, there remain obstacles to overcome in fully realizing their potential.

While big data holds immense potential, organizations encounter obstacles in their data analytics journey:

  1. Data Volume and Velocity
  2. Bandwidth and Latency Constraints
  3. Data Security and Privacy
  4. Scalability and Cost

To overcome these challenges and fully leverage the potential of edge intelligence, organizations can consider the following approaches and technologies:

  1. Edge Analytics
  2. Edge Computing Platforms
  3. Machine Learning at the Edge
  4. Edge-to-Cloud Orchestration

Edge intelligence represents a paradigm shift in data analytics, unlocking the untapped potential of the edge.

Overcoming the challenges associated with big data and analytics requires organizations to embrace edge intelligence solutions and leverage advanced technologies that empower intelligent decision-making at the edge.

By doing so, organizations can extract valuable insights, drive innovation, and propel the digital transformation journey forward.

Industrial IoT (IIoT)

The industrial sector is witnessing a significant shift towards IIoT, where interconnected sensors, devices, and machinery are being used to optimize industrial processes, enhance productivity, and enable predictive maintenance.

IIoT facilitates data-driven decision-making and efficient resource management in sectors like manufacturing, logistics, and energy, among others.

Wearable Technology

Wearable devices, such as smartwatches, fitness trackers, and Augmented Reality (AR) glasses, have gained popularity in recent years.

These devices offer personalized experiences, health monitoring capabilities, and enhanced connectivity.

The integration of IoT technology with wearables opens up new opportunities for healthcare, fitness, and personalized user experiences.

Blockchain and Cryptocurrencies

Blockchain technology has disrupted various industries, providing secure and transparent solutions for digital transactions and data management.

Here are three trends within the blockchain and cryptocurrency space:

Decentralized Finance (DeFi)

DeFi refers to the use of blockchain technology and cryptocurrencies to recreate traditional financial systems in a decentralized manner.

DeFi platforms offer services such as lending, borrowing, staking, and trading, without the need for intermediaries like banks.

This trend has gained significant attention, opening up new avenues for financial inclusion and innovation.

Non-Fungible Tokens (NFTs)

NFTs have become a hot topic in the technology and art world.

NFTs are unique digital assets that can represent ownership of digital or physical items, including artwork, music, videos, and collectibles.

This trend has revolutionized digital ownership and has the potential to disrupt various industries, including art, gaming, and media.

Blockchain for Supply Chain Management

Blockchain technology is being increasingly adopted in supply chain management to enhance transparency, traceability, and efficiency.

By leveraging blockchain’s immutability and decentralized nature, organizations can securely track and verify the movement of goods, ensuring authenticity, reducing fraud, and improving overall supply chain visibility.

How does Blockchain Technology works?

Every time a transaction takes place, it is documented as a “block” of data.

These transactions represent the movement of an asset, which can be either tangible (like a product) or intangible (such as intellectual property).

The data block has the ability to record various information, including the parties involved, the nature of the transaction, the timing, the location, the quantity, and even specific conditions like the temperature of a food shipment.

Each block is intricately connected to the blocks that come before and after it.

This interconnectedness forms a continuous chain of data, capturing the journey of an asset as it moves from one place to another or changes ownership.

These blocks serve to authenticate the precise timing and order of transactions, creating a secure linkage that prevents any alteration of existing blocks or the insertion of new blocks in between.

As transactions are consolidated into an irreversible sequence, they form what is known as a blockchain.

With each additional block, the verification of the previous block is reinforced, enhancing the overall integrity of the entire blockchain.

This characteristic provides the blockchain with tamper-evident properties, ensuring that any attempt at manipulation by a malicious actor is detectable.

Consequently, a ledger of transactions is established, instilling trust among you, other participants in the network, and the entire system.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies have the potential to transform the way we perceive and interact with the world, offering immersive experiences and enhancing various industries.

Here are three trends within the AR and VR space:

Extended Reality (XR)

XR encompasses a spectrum of technologies that blend the physical and virtual worlds, including AR, VR, and mixed reality (MR).

XR technologies are being used in sectors such as gaming, education, healthcare, and architecture, providing immersive and interactive experiences.

Virtual Collaboration and Remote Work

With the rise of remote work, AR and VR technologies are playing a crucial role in enabling virtual collaboration and remote team interactions.

These technologies offer virtual meeting spaces, remote training capabilities, and immersive simulations, bridging the gap between physical and remote work environments.

AR in E-commerce

AR is being leveraged in the e-commerce industry to enhance customer experiences.

By using AR applications, customers can visualize products in their real-world environments before making a purchase, improving decision-making and reducing the likelihood of returns.

AR also enables virtual try-on experiences for fashion and cosmetics, increasing customer engagement and satisfaction.

Remember, as technology trends continue to evolve, keeping a finger on the pulse of the industry and adapting to these trends will be essential for tech professionals and organizations to thrive in a rapidly changing digital landscape.


As a specialized talent boutique, it is essential to keep up with the latest trends in the technology industry.

Embracing AI and ML technologies, prioritizing cybersecurity and data privacy, and leveraging cloud computing and DevOps practices are just a few of the many trends reshaping the IT landscape.

By staying informed and adapting to these trends, tech professionals can enhance their skills, remain competitive, and unlock new opportunities in this dynamic industry.

The technology industry is constantly evolving, so staying updated and continuously learning is crucial for success.

Embrace the trends, hone your skills, and explore new horizons in the exciting world of technology.

And that’s all for this article!

Discover other interesting articles in our website:

Thanks for reading & learning about “The Latest Trends in the Technology Industry“.

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

What are the most demanded profiles in an IT Infrastructure department?

Most demanded IT Infrastructure profiles in the Tech Industry.

This article deals with IT Infrastructure profiles in a technological companies, and has been forecasted with market knowledge from 2022 onwards.

Processes and Operations

IT Operations Management involves a significant number of tasks.

It is mainly about overseeing the various physical and virtual components of an IT infrastructure, by monitorization and controlling.  

This control of activities and services includes support activities to the different areas of a company, the restoration of processes and files, and the routine maintenance of the infrastructure. 

Roles in IT Process and Operations include:

  • Operations Manager
  • Service Delivery Manager
  • Project Manager
  • Operations Engineer
  • Systems Integration
  • Applications Analyst
  • Technical Systems Analyst
  • IT Operator
  • Helpdesk
  • among others


The Network is fundamental to establish the internal and external communication of all the elements and devices. 

Computer networks include all those elements that are needed to guarantee network enablement, connectivity, firewall and security when connecting to the Internet, or for internal connectivity between devices. 

Ensures that staff have access to stored and transferred data only from strictly controlled access points to reduce the risk of data theft or corruption. 

Roles in Network include: 

  • Network Administrator
  • Network Support Specialist
  • Network Technician
  • Computer Systems Analyst
  • Among many more…
Most demanded Infrastructure Profiles


With the XXI Century’s technology evolution, a large amount of digital information is created and consumed at all times, at all modern and Tech-driven companies.

This information, critical for the provision of services, needs to be conveniently stored, optimized, managed and protected. 

People involved in Storage are

  • Database Administrators
  • Storage Administrators
  • Storage Engineers
  • Data Engineers
  • Infrastructure Engineers
  • IT Specialists
  • Hardware Systems Engineers
  • and others…


The goal of data management is that the data becomes relevant information that can help an organization in making decisions about different business strategies. 

For this reason, the vast majority of companies are increasing their investment in everything related to data management, although there is still a long way to go. 

Roles in Data management are:

  • VP of Data
  • Data Manager
  • Business Intelligence
  • Database Administrator
  • Data Analyst
  • Data Architect
  • Machine Learning Engineer
  • Data Scientist
  • Statistician
  • Business Analyst
  • BigData Roles
  • among others


Cybersecurity is the practice of protecting critical systems and sensitive information from digital attacks. 

Also known as information technology (IT) security, cybersecurity measures are designed to combat threats to networked systems and applications, originating from both inside and outside an organization. 

Professionals involved in Cybersecurity hold the following positions:

  • VP of Security
  • Security Manager
  • Security Architect
  • Security Audit
  • Penetration Tester
  • Cryptographer
  • Security Analyst
  • Security Engineer
  • Forensic Analyst
  • Vulnerability Assessor
  • SOC Specialist
  • Ethical hacker
  • among many more…


Cloud - The Infrastructure of an Organization

Cloud storage or cloud storage is a computing model that stores a large amount of data, files and programs on the Internet, allowing access to them from anywhere and at any time. 

Instead of relying on a physically installed service, you have access to a framework where software and hardware are virtually integrated. 

People working in Cloud include:

  • VP of Cloud
  • Cloud Manager
  • Cloud Architect
  • Site Reliability Engineer (SRE)
  • Cloud Engineer
  • Software Engineer
  • Data Engineer
  • DevOps
  • Product Manager
  • Quality assurance (QA)
  • Cloud Support Engineer
  • and others


ERP Software (Enterprise Resource Planning or ERP) is an enterprise resource planning system.

It is a solution that allows you to centralize all the management of the company, streamlining tasks and effectively controlling the different areas. 

Professionals implementing ERPs can be: 

  • ERP Specialists
  • ERP Implementation Consultants
  • ERP Functional Analysts
  • Application Support/Developers
  • Database Administrator
  • ERP Software Engineer
  • Project Manager
  • ERP Systems Administrators
  • ERP Business Analyst
  • ERP Solutions Architects
  • And more


CRM is the acronym used for Customer Relationship Management and refers to the set of practices, business strategies and technologies focused on the relationship with the customer. 

Roles specialized in CRM implementation include:

  • CRM Lead Developer
  • CRM Lead Engagement
  • CRM Consultant
  • CRM Specialist
  • CRM Developer
  • Dynamics 365 CRM Technical Architect
  • CRM Administrator
  • CRM Analyst
  • And more

Thanks for reading this article about the most demanded infrastructure profiles in the tech industry for 2023.

I’m always open to have a brief call with anyone who may need some market situation. 

And happy to help any company that may look for a new member at their Infrastructure Team. 

“In short, talent is the critical ingredient for a modern, high-performing technology organization, and great talent is in high demand. People that show versatility and adaptability are quickly becoming must-haves, particularly in hybrid environments.”  

Ross Winser, Senior Director, Analyst at Gartner

Who am I?

My name is Maria, and one of my greatest interests is to be in service.

Helping others energizes me and if I help myself, I can have a more positive impact on the people who I get in contact with.

Therefore, I’m highly interested in individual and Social Psychology, Healthcare and Art.

Including those areas in my daily life, I enjoy nature, yoga, and acrobatics, connecting with people, therapies, and photography.

IT Recruitment Partner

In my professional life, I am an IT Recruitment Partner at IKIGAI Talent Group.

I am devoted to assisting candidates and clients in getting the most out of their talent and finding the right match.

Moreover, being an IT Recruitment Partner at IKIGAI allows me to get involved with managers’ and professionals’ needs and aspirations.

It is definitely an inspiration to be able to help improve people’s lives and organizations, be up-to-date in the Tech industry and connect with highly experienced professionals.

My focus at IKIGAI is on IT Infrastructure positions.

Infrastructure teams are broadly responsible for the administration and management of technology, information and data.

These teams manage a variety of elements including computers, servers, processes, networking, storage, data, software, security and cloud-based services.

People working in these positions are aware that when technology power is properly networked, technology can be optimized to improve communication, create efficiencies and increase productivity.

If an IT infrastructure is flexible, reliable and secure, it can help an enterprise meet its goals and provide a competitive edge in the market.

That is why having the right up-to-date talent in infrastructure and operations is essential for helping organizations to meet their digital needs and goals, in addition to scaling technological innovations and increasing the quality of services.

Book directly one meeting with me: Calendly – Maria Tarela 

Be in touch in Social Media: 

Text me for any questions you may have: 

Thanks for reading this article about The Most demanded IT Infrastructure profiles in the Tech Industry!

If you want to learn more about Executive, IT Sales & Digital departments, feel free to download our salary guide!

Which Back-end profiles & technologies are the most demanded in 2023?

High demanded Back-end profiles & technologies in the Tech Industry for 2023

In this article you will learn about the most demanded Back-end & IT Management profiles in the TECH Industry for 2023.

Market overview

Numerous factors have made companies of all sizes – worldwide – adapted their working policies to their employees, providing better conditions that will increase talent retention within their departments.

There are several reasons on why is this happening. For instance, Covid-19 made us adapt to not going to the office and therefore, work remotely from our homes. But more reasons have led us to this situation.

First, a few companies implemented this working model. They were successful and achieved more loyalty among the employees. Then, when other companies needed to hire, they found out they couldn’t convince people that already had those perks, so they had to offer the same conditions.

Moreover, there are other factors, such as being able to spend time with family and having more spare time in the afternoons (that is not used to go & return from the office) or being able to work far away from home (maybe in a trip or so).


Software Developer

A Software Developer is one who develops and implements computer systems. They type code, which is converted into a functional website or application.

In other words, they are in charge of designing, producing, and maintaining elements or sets of software that must be integrated to create applications.

Moreover, their main function within the company is to comply with the necessary quality models and specifications required for the correct functioning of the purpose for which their software was created.

As a result, there are two main types of programming: Front-end and Back-end. I’m going to talk about Back-end and all the programming languages and technologies it encompasses.

If you want to read about the Front-en side, you can find some useful information in my softare colleague Júlia Lluch’s blog article: Front-end Developer: salaries & trending technologies for 2023

Back-end Developer

A Back-end Developer is a professional in charge of the development of a website, app or program; they are in charge of the “back end”, the back; in other words, working with the server.

Their responsibilities are to design, review and repair everything so that it works correctly. 

In the Back-end field we find different programming languages such as: 


PHP is a programming language intended for developing web applications and creating web pages, favoring the connection between servers and the user interface. 

Among the factors that made PHP so popular is the fact that it is open source. 


Python is a programming language widely used in web applications, software development, data science and machine learning (ML).

Developers use Python because it is efficient and easy to learn, plus it can run on many different platforms.

Python software is free to download, integrates well with all types of systems, and increases the speed of development. 


Java is a general-purpose, concurrent, object-oriented programming language that was specifically designed to have as few implementation dependencies as possible.

It is intended to allow application developers to write the program once and run it on any device. 


The software .NET is a platform for application development created by Microsoft. NET is not limited to a single language, but the developer can choose from several languages such as C# or Visual Basic, or even Javascript. 


Node.js is one of the most widely used technologies in the industry.

The platform takes advantage of all your knowledge of JavaScript and allows you to program the back-end of applications using the same language.

In addition to this advantage, it is one of the most used technologies by applications such as Netflix, Facebook or Wikipedia. 

Ruby on Rails

Ruby on Rails is an open-source web development environment that is optimized for programmer satisfaction and sustainable productivity.

It allows you to write good code by avoiding repetition and favoring convention over configuration. 


Golang is an open-source programming language created by Google. Its main focus is on productivity, which is essential for anyone working with cross-platform systems. 

The compensation for the Back-end Developer role is between 35.000,00€ 75.000,00€ per year.

Back-end & Front-end

Software Management roles:

Tech Lead

A Technical Leader or Tech Lead is a software developer who is in charge of an entire development team.

He/she is responsible for ensuring that the products that are produced are of the appropriate technical quality. 

Most importantly, the Tech Lead must create a technical vision with the development team and work with the entire group to achieve the goal.

Throughout the creation phase, the Technical Leader adds the skills of other different roles but is always linked to the code and programming. 

The wage for the Tech Lead position is between 40.000,00 – 80.000,00€ per year.

Team Lead

This role is described by my colleague Júlia, who has more expertise in this kind of position. Click here to read her article about Front-end technologies, salaries & roles.

Software Architect

Principal Engineer 

The Principal Engineer is the highest role that you can apply for before becoming a director in the company.

The principal engineer usually has absolute knowledge of all the source code that is being worked on and also has fairly extensive knowledge of the patterns and standards that the company is following. 

The compensation for the Principal Engineer role is between 50.000,00€ – 100.000,00€, per year.

Other Software Management roles

Agile Coach 

The Agile Coach is an agile expert with the necessary competencies and skills to help people adopt the agile mindset, enabling them to understand agile principles and values.

In addition, he promotes the self-organization of teams, autonomy and responsibility in the project, as well as guiding companies towards an agile transformation in their organizational structures, processes and tools for managing agile project work. 

Guiding people and teams along the agile path is a complex task where, in addition to technical expertise, the skills and attitudes of a professional coach such as a facilitator, trainer, mentor and coach are necessary.

In short, he/she aims to get people to give the best of themselves. 

The yearly wage for the Agile Coach position is between 50.000,00€ – 80.000,00€.

About me

I’m Pau Busquets, IT Business Consultant.  

Pau Busquets - IT Business Consultant

I consider myself an open-minded and caring person. I am a very intense, positive, and direct person. If you don’t know me, you might get tired of so much intensity.

You’ll hardly see me angry!

I’m from Barcelona, from the neighborhood of Gracia.  

In terms of hobbies I like snowboarding and golf but, above all, I’m a great Barça fan!

I have been a member of the football club since I was 7 years old.

When I was a kid, I always went with my father to watch soccer.

I also have wonderful parents and two sisters who  

My specialization

Since I joined IKIGAI Talent, we have been helping Start-Ups, Scale-Ups, and Enterprises to grow their teams in the technology field, specifically software. 

In the software team they are different kinds of profiles depending on the experience level in terms of leadership, technicians, or software developers:  

My goal is that you can find your IKIGAI, get you into a TOP project and that we both enjoy the selection process. 

First of all, it is important to understand that we are currently 2 people working at IKIGAI Talent’s Software Department, and it’s Júlia Lluch and me! 🙂

Júlia is more focused on Front-end roles and I’m more focused on the Back-end.

And that’s all for this article!

Thanks for reading & learning about the most demanded Back-end & Management profiles, and the technologies they will use in 2023!

If you want to discover the roles & salaries for Executive, IT Sales & Digital departments, you can download our Salary Guide for 2023!

Front-end Developer: salaries & trending technologies for 2023

Learn about the technologies that a Front-end Developer will use in 2023

This article is about the most trending technologies a Front-end Developer uses, and the roles & salaries for a typical Front-end Tech department.

Software Developer 

A Software Developer is one who develops and implements computer systems. They type code, which is converted into a functional website or application.

In other words, they are in charge of designing, producing, and maintaining elements or sets of software that must be integrated to create applications.

And their main function within the company is to comply with the necessary quality models and specifications required for the correct functioning of the purpose for which their software was created.

There are two main types of programming: Front-end and Back-end.

I’m going to talk about Front-end and all the programming languages and technologies it encompasses.

If you want more details about the Back-end side, you can find them in my software colleague Pau Busquets’ blog article: Which Back-end profiles & technologies are the most demanded in 2023?

Front-end Developer

The Front-end Developer is a fundamental piece in a digital project, he is in charge of programming the browser of a website so that it is attractive to the user, and that it works as it should.

So, the Front-end Developer has in his hands the visual part of the web, making the design intuitive and attractive.

It is everything that makes it possible for a user to view or interact with a website.

The wage for this position is between 35.000,00€ and 60.000,00€ per year.

Fullstack Developer

Full-stack Developers are those who work on both the Front and the Back, and both a website, and software applications.

This allows companies to have a complete vision of a project or business.

They are very versatile, and above all, they focus on developing the necessary structure and architecture.

They usually specialize in JavaScript (Angular, React, and Vue), Python, and PHP.

The yearly compensation for the Full-stack Developer role is between 35.000,00€ – 65.000,00€.

Software Managers

Tech Lead 

This role is described by my colleague Pau, who has more expertise in this kind of position.

Team Lead

A Team Leader is someone who provides instructions, direction, and guidance to a group of individuals, which may be known as a team for the purpose of achieving a certain objective.

The main responsibility of a Team Leader is to guide his or her team to achieve its full potential.

The team leader has more responsibility than anyone else because if he or she does not carry out his or her responsibilities, the entire team will suffer.

A successful Team Leader must understand the strengths and weaknesses of each team member so that tasks can be assigned accordingly.

The salary range for these positions is between 40.000,00€ – 80.000,00€ per year.

Software Architect

Staff Engineer

The Staff Engineer is who occupies a leadership role, being responsible for the management and providing technical assistance to other engineers.

They may coordinate several projects at the same time, under their area of expertise.

Other Tech Management roles

Scrum Master

The Scrum Master is the figure who leads the teams in agile project management.

His mission is to ensure that the teams achieve their objectives until they reach the “final sprint” phase, eliminating any difficulties they may encounter along the way.

In other words, the Scrum Master is responsible for ensuring that the practices and values described in the Scrum model are followed.

The role of the Scrum Master can be compared to that of a coach/mentor who will accompany the team toward the success of the project.

The annual wage for the Scrum Master role is between 40.000,00€ – 70.000,00€.

Front-end Developer technologies

As a Front-end Developer you should be proficient in the following programming languages:

Front-end coding languages


HTML is used to give structure and meaning to the content of the website.

Meaning, defining paragraphs and data tables or inserting images.


CSS is used to set the style rules for the HTML content.

For instance, establishing background colors or fonts.


This language is a complement to both HTML and CSS that provides greater interactivity and dynamism to web pages.

It allows you to create dynamically updated content, animate images, etc.

When we talk about JavaScript, we also usually hear about Vanilla JS, which is pure JavaScript.

Specifically, it is an initiative, in the form of a framework, which expresses the advantages of not using frameworks or libraries, enhancing our applications.

And TypeScript, which is the superset of Javascript, offers improvements according to tastes or needs.

In other words, we could say that it is a more powerful way of developing the Front-end, at a higher level.

It is backed by large companies and projects, being the latest generation of JavaScript.

With the ease of being able to be used in any area where JavaScript can be used.

JavaScript live coding

Now, within JavaScript, we find several frameworks and libraries, which facilitate the development of websites and applications with various features and functionality.

All these frameworks make working with JavaScript easier and more fluid.

Among the libraries, we can find jQuery, React, D3, Underscore, Lodash, Cleave, and Polymer, among many others.

Additionally, between the frameworks, we can see, Angular, Bootstrap, Aurelia, Vue, Ember, Backbone, Ionic, Gatsby, Express, Node, Next…

Among my specializations, I’m going to talk about the React library, and the Next, Angular, and Vue frameworks.


It is an open-source JavaScript library developed by Facebook.

The free software community is focused on visualization as it is used to create interactive user interfaces in a simple way.

Both for all types of web or mobile applications, as well as to create SPA (Single Page Application).

It is based on the component paradigm and needs to be accompanied by other libraries for the web application to be complete.


As an open-source framework it is part of the React Front-end framework.

Allows the creation of static sites and the rendering of the backend (server side).


It is the framework developed by Google, which is open-source and written in TypeScript.

It facilitates the creation and programming of web, desktop, and mobile SPA (Single Page Application) applications.

Its main function is to build complex web applications.

It also makes it possible to improve development time by avoiding code repetition.


It is a progressive framework with which the component architecture is implemented.

In other words, it divides applications into blocks, with independent functionalities, which are the components, that are reusable.

This allows them to develop modularised projects that are easy to scale.

My Expertise

Since I joined IKIGAI Talent I have been helping Start-Ups, Scale-Ups, and Enterprises to grow their team in the technology field, focusing on software. 

In a software team we find different kinds of profiles, depending on the experience level in terms of leadership and technician or software developers.

About me

<Hello, software world!</>

I’m Júlia Lluch and I warmly welcome you to my section of the blog!

Let me introduce myself!

Front-end Developer - Júlia Lluch

I grew up in a town near Barcelona (Palau-solità & Plegamans), and I love being surrounded by my mother, my friends, and my partner.

They all push me to overcome my fears and goals, and they have been able to see how I have grown and evolved in recent years.

After finishing my law degree, I went to Dublin, to meet people, discover different ways of living, and above all get to know myself.

There, I understood that my IKIGAI has always been helping people, to understand what each person needs, and therefore, to be able to do my bit to make their lives better.

And this is what a selection process is all about. 

During them, I always try to make people feel accompanied and have me as a point of reference to solve any questions.

I help the interviews go as smoothly as possible and that the new job ends up making them happier.

That’s how I became an IT Research Consultant!

Travelling is one of my passions, I don’t see a better plan than going out to discover the world!

Another of my great passions is sports, whether it’s running, cross-fit, yoga, or climbing… The important thing is to keep moving!

And that’s all for this article!

Thanks for reading & learning about Front-end Developer technologies, salaries and roles for 2023!

If you want to discover the roles & salaries for Executive, IT Sales & Digital departments, you can download our Salary Guide for 2023!

Executive Marketing & IT Sales Knowledge for 2023

Executive Marketing & IT Sales roles and salaries for 2023

This article is related to the forecast of strategic positions in the area of Digital Marketing & IT Sales salaries, taking into account the insights of 2022.

My Expertise

For more than 7 years of my professional career, I have specialized in the search and selection of middle and senior management for technology companies in different phases.

My specialization is CCO, VP Sales, Sales Director, Sales Manager, VP Marketing and Marketing Director for Start-up, Scale-up and Enterprise companies.

Extremely people-focused, establishing long-term relationships based on trust and transparency.

During all these years of professional career, we have seen projects from early stages to unicorns, international companies landing in Barcelona to establish their technology headquarters, or multinationals betting on digital transformation.

Executive Sales roles & salaries

Chief Commercial Officer

A Commercial Director is an essential cog in the wheel of a company.

Known in English under the acronym CCO, for Chief Commercial Officer, this figure is responsible, broadly speaking, for directing the company’s commercial activities.

There are different types of professionals that lead to this position, profiles oriented to new markets with an international focus and hyper-growth mindset or profiles with experience in the management of existing accounts to increase renewal, retention, cross-selling and upselling with a focus on customer satisfaction.

Therefore, it is very important to know what type of business model you have to identify which of these profiles you will need in your organization.

The salary range for this kind of position is between 50.000,00€ – 130.000,00€ per year.

VP of Sales

The figure of VP of Sales is born when the commercial strategy has taken shape.

We will find these positions in companies that are in a Scale-Up phase or that are already in an Enterprise phase.

Some of the duties are:

  • Design and carry out commercial and sales strategies to obtain better sales results.
  • Maintain active communication with other department managers, such as the marketing manager or product manager. Communication is vital for all departments to understand that they must move at equal speeds to go further.

The commercial area requires exceptional human resources. It is the Sales Manager’s task to select this personnel and integrate them into the department’s team.

He or she must lead, motivate and ensure an excellent work environment.

Among these human resources are the sales representatives, who represent the company to customers. Additionally, a good image of the organization depends a lot on the sales department. Plus, leadership is very important.

The wage for this position is between 65.000,00€ – 110.000,00€ per year.

Sales Director

The Sales Director main functions are to identify new areas of growth for the company in different channel.

Moreover, will define the objectives, commercial budgets, and needs of the company together with the Commercial Management, with the objective of gaining a greater market share and establishing itself as a leader.

In addition, this profile is in charge of negotiating commercial agreements and setting the KPIs by campaigns, preparing detailed analyses, and ensuring compliance with the goals set.

The salary for this position is between 55.000,00€ – 85.000.00€ per year.

Head of Customer Success

A Head of Customer Success leads the CSMs team to work with customers ensuring they are receiving the tools and support they need to achieve their goals.

This includes advising them on purchasing decisions and onboarding new users after purchase.

CSMs have a deep understanding of customer needs and are responsible for communicating common customer behaviors to sales, marketing, and product teams.

From pre-sales to post-purchase, CSMs complete a variety of tasks and create mutually beneficial relationships with their customers.

The salary range for this position is between 35.000,00€ – 55.000,00€ per year.

Executive Marketing roles & salaries

CMO (Chief Marketing Officer)

CMO stands for Chief Marketing Officer.

It is the C-suite executive responsible for growing the business through the design and implementation of a marketing plan.

The CMO will work closely with other departments, such as sales, customer service, product, IT, or communication, to ensure that the marketing strategy is aligned with the business objectives, for instance, ensuring growth.

Some companies call this position by other names, such as Marketing Director, but the CMO has a broader role because he or she collaborates with other executives in the C-suite.

The compensation for this role is between 70.000,00€ – 140.000,00€ per year.

VP of Marketing

The VP of Marketing takes place at an advanced stage of the organization when there is a larger departmental structure.

Some of the functions are:

  • Develop and implement an articulated marketing plan to increase brand recognition.
  • Establish current and long-term objectives for internal teams.
  • Design and review the marketing department budget.
  • Build relationships with media and stakeholders through public relations strategies
  • Analyze metrics and KPIs.

In many organizations, this role requires to be hands-on experience in a specific area within Marketing, e.g. Demand generation.

Direct report to the CMO.

The yearly compensation for the VP Marketing role is between 80.000,00€ – 115.000.00€.

CGO (Chief Growth Officer)

The Chief Growth Officer is responsible for ensuring that all marketing functions are reviewed and optimized under value propositions.

From there, the results are passed on to the sales department with the goal of improving conversions.

The CGO is responsible for ensuring that all these value propositions are maintained during the sales process and that all user interactions are measured.

Also, for prioritizing all product development activities, ensuring that the customer receives the expectations they have from the business.

In this way, the customer experience reveals the degree of satisfaction at each stage of the funnel.

The annual compensation for this kind of role is between 70.000,00€ – 130.000,00€.

About Myself

I´m Alexander Van Vianen, Managing Partner at IKIGAI TalentGroup.

I define myself as a hard-working, constant, disciplined, entrepreneurial and people-oriented person.

I am an active listener, who likes to get to know people, understand their motivations, their hobbies and, above all, try to help them to be better people.

Moreover, I have dedicated myself to connecting ideas, people, companies, philosophies, values and strategies.

And that is why IKIGAI Talent was born, to understand life as a connection between values, principles, and the way of seeing life between people who carry out a common idea.

IT Sales salaries


Salaries in sales profiles correspond to the annual gross salary and do not include bonuses.

These bonuses can increase salaries between 25% to 50% for On-Target Earnings (OTE).

None of the salaries mentioned below contain bonuses, ESOPS or Stocks.

I hope you find this information interesting and useful.

Thanks for reading & learning about the Executive Marketing & IT Sales salaries & roles for 2023.

If you want to discover the roles & salaries for the Executive, Technology & Digital departments, you can download our Salary Guide for 2023.

IT Sales & Marketing: Insights for 2023

Learn about the roles in IT Sales & Marketing departments in the Tech Industry.

This article is a forecast about IT Sales & Marketing salaries & roles for the upcoming 2023, regarding the previous market situation of 2022

Among the Tech Industry, we find a variety of companies with different business models, that adapt a certain sales strategy depending on the product/service they sell – and therefore – their target or buyer persona.

We find FinTechs, RegTechs, HealthTechs, EdTechs,… They are considered as Software as a Service (SaaS) companies, because they provide software solutions either to people (Business to Consumer, B2C) or to other companies (Business to Business, B2B). We can find other business models such as Business to Goverment, B2G, and forth.

Along the article, I will focus deeply in B2B Sales, as they count with more types of different roles.

In B2B IT Sales departments, in terms of what we have been able to learn about the market, are usually divided into two big sections, which are New Business and Existing Business.

Depending on the strategy of the company, they will invest more resources in one or the other.

New Business

New Business is usually focused on International and Growth expansion strategies.

If a company has a New Business department, quite often is because they want to expand to new markets, such as geographical markets, new areas, or even new continents.

With this methodology, the idea is to hire 1 or 2 Account Executive for every geographical market you’re targeting from scratch, and then reinforce it with 3 SDRs for each Account Executive, which will source qualified leads for the AE.

This is the organizational chart you can find inside an IT Sales – New Business Department:

Senior Account Execuitve

A Senior Account Executive is usually the most experienced salesman with a “hands-on” position (meaning that it is not a management or C-level role) within the department.

Is responsible for growing the company revenue by convincing new customers to try the products or services of the company through Demos and Meetings.

Usually, +5 years of experience and a successful track record in sales are a must.

This professional is specialized in closing the most important deals of the company, with leads provided by an SDR or a BDR.

This role exists in Scale-up and Enterprises but is less common in Startups.

The salary range of the position is between 55.000,00€ – 90.000,00€ depending on if it is a Start-Up, Scale-Up, or Enterprise and the level of seniority.

Account Executive

An Account Executive is the first contact or relationship between the company and a new customer.

This professional is responsible for introducing a product/service to a new client, closing contracts, attending to the client’s needs, developing long-lasting relationships, and coordinating events so clients are always well provided and happy.

Moreover, this role usually involves traveling and meeting the client face to face to do a sales pitch or a product demonstration.

This role requires a minimum of +3 years of experience in a successful track record in sales. In the same situation as the Senior Account Executive, the SDR and the BDR will provide qualified leads so the Account Executive can schedule meetings with potential customers.

The wage for this position is between 30.000,00€ – 85.000,00€ per year.

Marketing Salaries - Sales team
Sales team defining next Quarter’s KPIs

Sales Manager / Head of SDR

The Sales Manager or Head of SDR role is more related to management.

It is the step forward from the Inside Sales role, meaning that Inside Sales-man that has been promoted, has chosen the management path instead of the hands-on one.

This role has quite different responsibilities in comparison with the Account Executive or the SDR.

Some of them are; hiring new team members, training them, providing professional development, and setting weekly, monthly and quarterly goals, based on the team’s performance.

The requirements for this role are +3 years of experience as an Inside Sales or as an SDR with a successful track record in sales or in team management sales.

The compensation for this position is between 40.000,00€ – 65.000,00€ per year.

Inside Sales Representative

An Inside Sales Representative is the role between the Sales Development Representative and the Account Executive.

More specifically, the ISR is in charge of doing prospection, finding potential leads, qualifying them in the Customer Relationships Management (CRM) software, and then closing a deal with product demonstrations.

The main difference between the Inside Sales Representative and the Sales Development Representative is that the first one is doing the entire sales cycle (prospection and closing sales deals).

Meanwhile the Sales Development Representative only does prospection and then hands off the leads to the Account Executive so he can organize a meeting and close deals.

Typically, you need at least +2 years of experience in a Sales Department to promote from SDR to ISR.

The Inside Sales role is much less common in Startups, that prefer to hire SDRs and AEs directly, or promote SDRs to AEs and save time sourcing and training new AE.

The yearly compensation for this position is between 35.000,00€ – 50.000,00€.

Sales Development Representative / Business Development Representatives

The Sales Development Representative role is the first step in a professional Sales Career. It has the most basic responsibilities and is the easiest to execute.

With the help of a senior Account Executive giving support, the SDR will search for potential leads using different tools like Sales Navigator or Lusha.

SDR usually use an Outbound methodology, which means cold-calling, sending e-mails, LinkedIn In-Mails, and messages.

The goal is closing meetings with potential clients in strategic companies and industries that are the typical buyers of the product that the company is selling.

In other words, the SDR will provide qualified leads to the Pipeline, so the AE can book product demonstrations with these leads, show them how the product works & benefits them, and make a sales pitch to eventually close a deal.

This kind of role is common in Scale-Ups and Enterprises, however, it is difficult to find it in Start-Ups.

The annual wage for the position is between 24.000,00€ – 40.000,00€, depending if it’s a Start-Up, Scale-Up or Enterprise.

Existing Business

Existing Business is often the most common Sales Department in B2B companies, consisting of managing the existing accounts/customers that the company has, and up-selling & cross-selling the products or services that the customers are currently purchasing or using.

The goal is to grow the revenue that the company is already invoicing from existing customers.

In this section of the article, I’m going to divide the Existing Business roles in IT Sales (referring to existing accounts of the company) and Customer Support (those professionals in charge of customer happiness and product usability).

Marketing Salaries - Sales Pipeline vs Sales Funnel
Sales pipeline vs Funnel

IT Sales (Existing Accounts)

Strategic Account Manager

The main purpose of the Strategic Account Manager is to contact key targets in strategic departments of exisiting customers and perform like an Account Execuitve to develop new business with existing clients, often in new geographical markets.

It is a completely different role from the Account Manager because the SAM will not focus on customer satisfaction or renewals (it is not his main goal).

The only goal they have is to achieve a Sales-quota and therefore, they need experience as “Quota Carriers” being the ones that oversee the performance of the overall existing business department.

The Strategic Account Manager will create new relationships with existing accounts, in different departments, will target only Tier S companies, and will perform as an Account Executive, opening new geographical markets with the same client, using up-selling methodologies.

The yearly wage for this position is between 45.000,00€ – 75.000,00€.

Key Account Manager

The Key Account Manager is in charge of the biggest and most important accounts of the company.

Usually, these accounts bring the largest percentage of revenue to the company, so it is a must to keep these customers happy and well aware-of all the perks and benefits your product or service has to offer.

The Key Account Manager will have periodic meetings with the customer, ensuring satisfaction, and will work very closely with the Customer Support / Client Success team, to solve any doubt or issue that may happen.

The yearly compensation for the Key Account Manager role is between 35.000,00€ – 65.000,00€.

Account Manager

After a deal has been closed by the Account Executive, the Account Manager will be responsible to ensure the customer’s happiness and knowledge about the product.

The Account Manager will send e-mails with news, updates, and onboardings, and make sure they understand the product and get the most out of it.

Additionally, an Account Manager will try to offer extra services of the product, that will fill similar needs.

So in that line, the AM will try to cross-sell and up-sell the product to the client, and increase the revenue obtained with the specific account.

An extra key function of the AM will be to look after the churn rate of the clients and understand why some of them are stopping buying the product.

The compensation for this position is between 35.000,00€ – 60.000,00€ per year.

Customer Support

Client Success Manager / Relationship Manager

A Client Success Manager is a professional responsible for making sure that the global client that is purchasing a specific product or service is getting the expected value from the purchase.

So, what’s the main difference between Customer Success and Client Success Manager?

The main difference is that the CSM will take care of the global success of the customer company, not only the individual or the department that is purchasing the product, which is the Customer Success responsibility.

Additionally, the Client Success Manager will lead a team of Customer Success professionals, which are individually checking on the customer satisfaction of every client they have.

A Client Success Manager will hire, train, manage, and set Quarter goals and KPIs for each worker.

Moreover, will make sure the established sales quota is achieved within the deadlines established by the C-Level of the company (usually de VP of Sales or Sales Director).

The annual salary for this position is between 30.000,00€ – 45.000,00€

Customer Success

A Customer Success is a person responsible for ensuring that an individual customer is satisfied with the product he/she has purchased or contracted, knows how to use the tool and get the most out of it, solves all doubts, problems, or questions that may arise as the customer uses the tool, product or service.

This person will follow up with the customer and calculate ratios such as loyalty rate, abandonment rate and note the reasons why the customer does not want to renew their purchases or subscriptions.

The main goal of the role is assuring the client’s happiness with the product and therefore assure the renewal of the product or service purchase, and keep growing the company’s revenue for the assigned accounts.

This role usually requires skills such as loyalty, empathy, leadership, problem-solving skills, industry knowledge, and good communication.

The main difference with the Account Manager is that the Customer Success will make sure the client is using the product correctly and gets the most out of it.

Meanwhile, the Account Manager is more focused on making sure the revenue for this account is the same or is growing due to a cross-sell or an up-sell.

The annual salary for this position is between 25.000,00€ – 40.000,00€.

Marketing salaries & roles for 2023

Inbound vs. Outbound
Inbound Sales vs. Outbound Sales

SEO & SEM Manager

The SEO & SEM Manager or Search Engine Marketing Specialist is responsible for designing and implementing the company’s overall SEO & SEM Strategy.

Some of the duties they oversee are; defining SEO & SEM KPIs, web marketing, web analytics, content strategy planning, link-building, keyword strategy, Ads Strategy, and establishing a quarterly or yearly budget for all those actions.

Moreover, companies usually ask for +5 years of experience when hiring this level of profiles, experience in planning & implementing successful SEO & SEM strategies, experience in web analytics, business development, A/B testing, knowledge of HTML, CSS & JavaScript, and problem-solving & soft skills, among others.

Additionally, the SEO & SEM Manager will lead the team in both SEO and SEM departments, establishing the Quarter goals, overseeing the deadlines, and ensuring the success of SEO & SEM global strategies.

The salary range for this role is between 30.000,00€ – 55.000,00€.

SEO Specialist

A Search Engine Optimization (SEO) Specialist is the professional responsible for optimizing every landing page and the copywriting of every page inside a website, in the Search Engine Results Page (SERP) of any search engine (Google, Yahoo, Bing, among others).

It is also responsible for defining and managing the different SEO campaigns of the overall marketing strategy.

An SEO specialist will create advanced SEO Strategies and establish SEO KPIs (such as CTR, Visitors, Users, Sessions, Bounce Rate, & more).

Will do Keyword Research and will index all the pages with Google Search Console, detect errors, create a blog & link-building strategy, and have knowledge of different Front-end programming codes like HTML, CSS, or JavaScript.

The SEO Specialist will be responsible for the traffic that the website is receiving, and will study why and where users are leaving the website.

Furthermore, this person will oversee user behavior and journey and will improve the design and optimization of those pages that are less performing.

The salary range for this position is between 20.000,00€ to 40.000,00€.

SEM Specialist

The Search Engine Marketing (SEM) Specialist is responsible for creating an Ads strategy for every landing page of the company that needs to be advertised.

This Ads will be Keyword focused and will try to find the strategy that brings more impressions and therefore more clicks to the product that is advertised.

To create a successful SEM campaign, doing proper Keyword Research and understanding keyword demand, difficulty, and CPC (Cost per Click) is a must.

The SEM Specialist will make sure that all the Ads are enhancing the ROI of every product or service in terms of sales, and increase the overall revenue of the company.

Some tools used in an SEM campaign are Google Adwords, Yahoo Search Marketing & MSN AdCenter, and more.

The salary range for the senior position is between 20.000,00€ – 50.000,00€.

Demand Generation Specialist

The Demand Generation Specialist role’s main purpose is to define, execute & measure a marketing campaign that is focused on lead generation to qualify & lead them to the sales pipeline.

This role is most common in companies that execute Inbound Marketing Campaigns.

This role is key for both the Marketing and Sales departments.

The main goal is to increase the ROI of Marketing campaigns and provide qualified leads to the SDR and AE of the Sales Departments, especially in New Business.

The Demand Generation Specialist will monitor, analyze test and continuously improve the landing pages and the campaign lifecycle to optimize lead generation.

Some channels they get leads from are e-mail marketing, social media, Google Ads & SEO.

The salary range for this position is between 35.000,00€ – 50.000,00€.

Content Marketing Manager

The main goal of a Content Marketing Manager is to define, implement & manage the results of the overall content marketing strategy of the company.

It involves content planning and daily content creation – such as social media posts, blog posts, and e-mail marketing templates – as well as measuring the results of each action launched.

The day-to-day responsibilities of a Content Marketing Manager are; competitor research & analysis, preparing Content Marketing Plans, creating an Editorial Calendar, Content Creation, SEO, publishing & creating content, and monitoring content performance.

In this kind of role, it is very important to understand the navigational intent – what is the lead or the user looking for?

The goal of a Content Marketing Manager is to create useful content, solve the needs & search intent of the user, and is aligned with the SEO Strategy of the company.

The salary range for this position is between 35.000,00€ – 55.000,00€.

Community Manager

A Community Manager is the professional responsible for building & maintaining the community of a brand.

How to achieve it? The actions can be online and offline, and always trying to improve the public’s perception & image of the brand.

The Community Manager is responsible for managing the success and the public’s view on how the brand interacts with the rest of the people.

So, CM will create content for Social Media, will respond to messages, engage with fans & followers, and will manage image crises when there is one.

As a Community Manager, you have to be in control of the situation at all times, be a calm person, and manage all Social Media situations, either positive or negative, because you can lose authority and recognition within your industry.

This person is in charge of Social Media Managers and Specialists, that will post periodically to keep the brand image fresh and up-to-date.

The salary range for this position is between 20.000,00€ – 40.000,00€.

Social Media Manager

A Social Media Manager is in charge of overseeing the overall Social Media Strategy of a company or a brand.

The main goal of the Social Media Manager is to gain followers in each Social Media platform, through content creation – with the help of a Content Calendar – reviewing analytics results and communicating them to the Stakeholders.

The Social Media Manager needs to be good with the following skills: writing, editing, understanding each social media platform (why are you using Twitter and what’s the user intention on that platform?)

Being a good designer, analyzing your results (new followers, engagement rate, among others), learn new trends and update your content so it doesn’t seem old, is also important to be good in this area.

The wage for this position is between 20.000,00€ – 40.000,00€.

Social Media Specialist

The Social Media Specialist is the most junior role in the Social Media team of a Marketing department.

This professional is responsible for creating the content design & copywriting of social media posts for every platform (Facebook, Twitter, Instagram, and LinkedIn, among others).

The Social Media Specialist will make sure every post is posted on the scheduled time and will analyze the success of each post to make sure brand awareness and image are being enhanced properly.

The main goal of this role is to boost the sales of the company through brand awareness and periodic posting.

A Social Media Specialist will commonly practice A/B Testing and other methodologies with different types of content and post, to see which ones are getting more engagement from the brand community.

The compensation for this position is between 19.000,00€ – 35.000,00€.

“What separates good content from great content is a willingness to take risks and push the envelope.”

Brian Halligan, CEO & Co-founder, HubSpot

Who am I?

Hello, reader!

Marketing Salaries - Roger Howroyd

Welcome to my section of the blog, it is a pleasure to have you here!

I’m Roger Howroyd, and I currently live in Barcelona, but before that, I was living in Sant Vicenç de Torelló, Vic, in the center of Catalonia.

I’m an animal lover – I live with 2 cats – and I love playing the guitar, listening to music, and playing computer games in my spare time and on weekends.

Traveling & discovering new villages and forests to walk by are always great plans – I quite enjoy being in contact with nature!

An interesting thing about myself that I’m half British and half Spanish – my father is from the United Kingdom and my mother is from Spain – quite a mix!

My Expertise

In this article, I want to help you understand what is my purpose at IKIGAI Talent Group, the roles that I manage, and a short description of all IT Sales & Marketing salaries for each role, so you can have precise knowledge about the near salary situation in the Tech Industry, for 2023.

On one side, I’m glad announce that right now I’m the SEO & SEM Manager of IKIGAI’s website.

So I’m really happy if you enjoy the content and design you will find in it!

On the other side, with my track record at IKIGAI, my main expertise has been in IT Sales & Marketing positions.

So far I have been able to help 15 people find their IKIGAI with a company they love, so that’s very rewarding.

I love helping professionals to find their IKIGAI, a role and a company they are comfortable doing and enjoying, and also that feels like a challenge to them.

And that’s all for this article!

Thanks for reading & learning about the IT Sales & Marketing salaries & roles for 2023!

If you want to discover the roles & salaries for Executive, Technology & Digital departments, you can download our Salary Guide for 2023!

Do you have the skills to work remotely?

Work Remotely: Skills & Tips

After the forced transition to telecommuting that 2020 has left us with, many organizations have seen in work remotely as an opportunity to build more qualified teams thanks to the opening to the digital talent market in which there are no borders to find the right candidate.

However, not everyone is ready to work in remote modality. If you are looking for a job in a company with distributed teams, read on.

Here are the soft skills you need to enhance to adapt to the remote work environment:

1. Proactivity and empathy

When the office is no longer a common physical space, we don’t see our colleagues. We suffer from virtual blindness.

We lack very valuable sensory information to establish the emotional thermometer of the team and, usually, what we have, is in the form of slack status (🗓 ️ in a meeting, 🤒 absent due to illness, 🏡 working from home… ).

Faced with this lack of information, we have to learn to communicate proactively with our peers and managers and ask for help if we need it.

Remember, if you don’t tell, no one knows.

And, as a team, we need to actively create shared moments with our peers to build trust, share common achievements and enhance group unity.

2. Autonomy and decision making

You know how to work independently, you need little or no supervision to move forward with your objectives, you are decisive and you are not afraid to make decisions. If you work like this, you’re halfway to joining a distributed team.

When you work remotely, your colleagues will be spread across different countries and time zones, making it difficult to reach them at a moment’s notice. Don’t let the lack of speedy response become a bottleneck.

Go ahead as far as you can and notify your colleagues so that the next morning you have the information you were missing, and complete your tasks.

3. Teamwork

Remote work is synonymous with collaborative work. It is essential that you know what you bring to the team in order to work smoothly with others.

You are all responsible for the success or failure of an initiative. You are all working towards a common goal.

That is why it is important that there is transparency in deadlines, processes, dependencies and information associated with the projects of the same team.

You are all responsible for the success or failure of an initiative and, on many occasions, your role within the team will be to help your colleagues or facilitate their work to achieve success.

Are you able to give up competitiveness and personal recognition at work?

4. Communication

Communication is vital when you work remotely. Communicating clearly and concisely is key to avoid misunderstandings, duplicate efforts and keep the team motivated.

Most of the interactions with your team will take place in a company chat (such as slack), video conference (such as zoom), or task and project management tool (such as asana).

And, most of them will be written – since you won’t be able to coincide with your coworkers due to the time difference.

So you need to be able to communicate clearly what you need and choose the right communication channel for each interaction.

5. Productivity Time Management

Are you able to organize your day and your week? do you know how to plan to meet deadlines without being reminded? do you delegate or set limits when you can’t take on any more workload?

If you know how to differentiate which tasks are important, which ones can wait, and which ones help the company achieve its goals, you already have the answer.

  • Manage your agenda and set your priorities based on the value they add to the big picture of the business project.
  • Rearrange your calendar and adapt to day-to-day changes without detriment to your performance.
  • Create a schedule that works for you and stick to it as much as possible. Prioritize your most important tasks and allocate time for breaks and self-care to avoid burnout.

You need to be able to balance your work and personal life, and avoid the temptation to work beyond your designated hours.

This skill is crucial to take charge of your day in a team where your value is measured in the results you deliver and not in the hours you dedicate to the organization.

Work Remotely

Japanese Cherry Blossom

Other work remotely skills to consider:

6. Tech-savvy

Working remotely means relying heavily on technology to stay connected with your team and complete your tasks. Therefore, being tech-savvy is essential when it comes to remote work.

You need to be comfortable with using various online communication tools such as video conferencing, chat software, and project management platforms.

Additionally, you should know how to troubleshoot common tech issues, such as network connectivity problems or software malfunctions, without always relying on IT support.

7. Self-motivation

When working remotely, you may lack the external pressure and accountability that comes with being physically present in an office.

You need to be self-motivated and disciplined to stay productive and meet deadlines. To stay on track, set daily, weekly, and monthly goals for yourself, and track your progress.

Make sure to reward yourself for hitting your targets, and establish a routine to create a sense of structure in your day.

8. Adaptability

Remote work can present unexpected challenges, such as a sudden change in priorities or technology issues that arise.

Therefore, it is crucial to be adaptable and flexible in your approach to work. When things don’t go as planned, remain calm and seek out solutions.

Look for new ways to approach problems and be open to feedback and constructive criticism.

9. Active Listening

When communicating remotely, it’s important to be an active listener to ensure that you fully understand what is being said.

Pay attention to nonverbal cues, such as tone of voice and body language, and ask questions to clarify any confusion.

Repeat back key points to show that you are actively engaged in the conversation, and avoid multitasking or getting distracted by other tasks during important calls or meetings.

Learn the skills you need to transform your company and work and lead remote teams with Coffee&Laptop. Write me at

Are you looking for remote jobs? Discover our Offers and find the best opportunity for you:

Write to us!

If you’d like to know more about IKIGAI Talent, have any questions, or would like to collaborate with us, you can send an email to:

You can also book an online appointment through our calendar:

Come and see us!

If you’re more into coffee and conversation at the same table, we’ll be waiting for you at our offices:

Gran Via de Carles III, 94, 8o 3a, 08028 Barcelona

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